You can view the full webinar at http://bit.ly/1Wlh1lJ
Social media and online marketing have changed the way that business is done. In this presentation, Dawn explains you the process of setting up your social media pages, what you need to get started, and creating an easy on-going strategy to build visibility.
Website: adwordsrobot.com
3.
q Slidedeck
q Q & A
q Additional support
Email: dawn@virtualoptions.net
www.virtualoptions.net
4. Overall Objectives
• Learn what Social Media channels work for
you, your business, and brand
• Understand how to utilize social media
• Enhance your digital marketing and social
media savvy
• Create actionable steps to move forward
• Understanding
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5. Social Media Rules of
Thumb
• It’s got a work with the way you do
business
• Go where your clients reside online
• Know your 30,000 foot view
• Be aware of your competition
• Get clear on who you are for the people
you serve
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12. Social Business Platforms:
Decide What to Focus On & Why
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Website
Blog
Site
Facebook
LinkedIn
Pinterest
Slideshare
Twi:er
YouTube
Yelp
Foursquare
Instagram
Google+
16. Digital Embassy & Outposts: Overview
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Visibility
Start Small
• Establishing a
Presence
Credibility
Build
Deliberately
• Creating a Path
Tribe Builder
Be Consistent
• Providing the
Platform
21. Research first: Litmus Test
Alerts.google.com
Alternative:
talkwalker.com/alerts
• Your Business
• Competition
• Industry News
• Influencer & icons
• Trends
• News & Noteworthy
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22. ESTABLISHING AN ONLINE PRESENCE
Data Collected
Now We Have A Baseline
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23. Establish or Enhance
Yourself & Your
Company Presence
Social media can help you create a stronger
online presence, so old news doesn’t turn up
at the top of search results.
Resources:
www.Moz.com/local
www.BrandYourself.com
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24. Check & Secure It – Can Pay to Play
Note: “Naming
Conventions”
www.Knowem.com
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29. Digital Embassy & Outpost: Overview
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Visibility
Start Small
• Top Social Networks
• Honed By Industry
• Shaped by market
Credibility
Build
Deliberately
Tribe Builder
Be Consistent
30. Reputation - Reviews
• Do you have them?
• Are they shared on your Social Media?
• Are you re-purposing across platforms?
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Marketing Land reports that 90% of respondents
state that positive online reviews influence their
purchasing decisions.
31. Know Your HashTags
• Increase exposure
• Organizing content
• Setting it distinctly apart
• Use it concise and consistently based on
platform Twitter, Instagram
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33. Social Business Platforms:
Decide What to Focus On & Why
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Website
Blog
Site
Facebook
LinkedIn
Pinterest
Slideshare
Twi:er
YouTube
Yelp
Foursquare
Instagram
Google+
35. Quick Statistics
The most popular social media sites for distributing B2B
content are:
o LinkedIn (83% of B2B marketers)
o Twitter (80%)
o Facebook (80%)
o 61% use YouTube,
o 39% are on Google+
o 26% utilize Pinterest
o 23% share content on SlideShare.
(MarketingProfs)
38. FACEBOOK
• Keep things positive
• Be informative
• Provide links
• Include images
• Mobile friendly
• Engage with users
• Be available
https://www.facebook.com/pages
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48. PINTEREST
• No human faces
• Little background
• Multiple colors
• Light and color
• Portrait style
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49. Brand Extension & Permanency: Pinterest
• Products
• Departments/Divisions
• Service
• Divisions
• Offering
• Jobs
• Press Releases
• Company
• Team
• Portfolio
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50. GOOGLE+
• Tag brands and people
• Trending topics
• Use hashtags
• Use images
• Interact with commenters
• Find communities
http://business.google.com
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58. Posting Tips
Be Strategic, not just experiment
Post with Purpose (Inform, Educate, Entertain)
Post like a friend, not like a brand
Use good content to drive conversation
63. Work Smarter: Plan, then Time it
• Have a Editorial or Social Media
content calendar to plan your posts
• SAVE Time your posts using programs
like
q Hootsuite.com
q Tweetdeck.com
q Bufferapp.com
q Postplanner.com
q Slacksocial.com
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67. Extending Reach:
Build Social Trust Factor
q Blog, blog commenting
q Answer Quora questions
q Publish - Use LinkedIn Publisher
q Participate in groups or start
one of your own
q Repurpose information into
video, podcasts, or blogs
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68. Establish Social Authority
q Consistent Blog Posts
q Guest Post
q Creating Content
Calendar
q Repurpose/Syndicate
Content Across Platforms
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69. Digital Relevance:
Extending Social Impact & Reach
Phased In Digital Platforms
q Slideshare
q Quora** - Showcase Industry & Business
Intellect
q Stumbleupon – Vote
q Reddit – Crowdsource Popular or Trending
Topics
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72. Digital Embassy & Outpost: Overview
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Visibility
Start Small
• Top Social Networks
• Honed By Industry
• Shaped by market
Credibility
Build
Deliberately
• Content Curated
• Dedicated Tools &
Tech
• Automatic system
Tribe Builder
Be Consistent
• Blogs
• Posts
• Engagement
• Timing
73. Need more support?
Get more clients
Create greater impact
Make more money through your presence
Access the e-book, templates, resources,
and more!
Check out:
www.DawnShowMeHow.com
Sign-up to get started!
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74. Thanks For Listening
&
Attending
Have questions,
email me:
Dawn: dawn@virtualoptions.net
OR JUST ASK ME NOW!