Inflight Advertising Works!

Here are 10 reasons why you should advertise in Inflight Magazine

Captive Audience – upon boarding, passengers, reach out for the inflight magazine. During this time of their journey, the magazine can occupy their minds as they settle down in their seat, taxi to the runway and take off. This is the time when all other distractions are switched off and stowed away until the plane has leveled out and it is safe for passengers and crew to move from their seats. The only distraction and entertainment they have is the magazine.

Receptive state of Mind – Advertising to this unique audience who are hungry for information about the flight and services that the airlines offer. They are excited and interested in the information on the destination itself or destinations that the airlines fly to, as highlighted in the inflight magazine.

Guaranteed Readership Figures – Inflight magazines buck the general trend of declining circulations and repetitive readerships. Inflight magazines hit a high percentage of their total airline passenger numbers on a regular monthly basis. In addition, there is little fluctuation in these numbers. No magazine sector can claim this enviable position, offering such a dynamic readership that benefits their advertisers. On every day, in every seat that someone occupies, they have the opportunity to read the inflight publication found in the seat back in front of them – and this can be up to 10 flights a day.

Targeted Audience – Reaching a defined audience is tough in any given market. In fact, it’s sometimes impossible to be sure exactly who collects, picks up or purchases any magazine title. With an inflight title, you are assured that the readers are engaged, whether on business or leisure and they are and will always be enthusiastic travelers.

Global Reach – Inflight magazines have a true global reach and hit both domestic and international travelers with a penchant for spending money pre, during and post journey.

High Response Rates – With so many ways of reaching people today and people equally bombarded by advertising message after advertising message, it is no wonder that response rates are falling and ad recall is low. Time is the advertisers’ biggest enemy. People have too little time to take in the advertising messages that they are surrounded by. In an inflight magazine and to a lesser extent, but as relevant, inflight TV, people are strapped in a chair at 38,000 feet and whether they like it or not, have time on their hands and the time to absorb the advertising messages that they are presented with.

Relevance – Inflight advertising can provide information about a destination that actually reaches people who are en route to that specific destination.

Brand Alignment – The airline industry is one of the world’s biggest employers; it generates trillions of dollar revenue every year and connects every city in every country with each other. The airlines themselves have become household names and brands, recognized the world over. They themselves commit millions each and every year in marketing the strength of their brand to the world’s people and businesses. Advertising in their magazines aligns you with these leading global brands, raising your profile alongside their brand and reputation to this highly desirable global audience.

Quality Editorial – Inflight magazines have some of the best editorial and creative teams in the industry to produce these magazines. Editors from well known newsstand magazines edit and deliver some of the finest stories in the industry. These world class magazines are well researched and edited to the highest order, enabling advertisers to get great adjacency that ensures excellent results. Deliver great messages and these readers will buy what you are promoting. They are high spenders.

Print is Premium – Don’t waste money competing in an overcrowded online space. Regardless of the myths about print media, inflight print still provides a premium brand and product placement opportunity to engage with your most lucrative audiences. According to the Henley Center, people look to their magazine as a trusted agent – which is critical to effective advertising as trust is a principal driver for brand development.

Written by: Janne De Boer

Are you interested in seeing your business ads in the in-flight magazines of Air Asia?
Contact us at info@trijayadewata.com for more information!