BC Web Wise appoints Leeladhar Laheri to lead media strategy

Full-service digital agency, BC Web Wise, announced today the appointment of Leeladhar B. Laheri as vice president – Media. In the newly-created position, Leeladhar will be responsible for reinforcing BCWW’s media capabilities and driving new business through the implementation of digital analytics and programmatic strategies across its client portfolio.

Leeladhar joins BC Web Wise from Mindshare (Group M) where he handled media strategy for Idea Cellular in his role as senior account director - digital media planning and buying.

“We are thrilled to welcome Leeladhar to the team,” said Chaaya Baradhwaaj, founder-MD, BC Web Wise. “He is a widely respected professional with a proven track record in driving RoI-effective media strategies for digital focused brands. He will play an instrumental role in beefing up our media strengths.”

The appointment is aimed at strengthening the agency’s media services through data-driven, targeted and consumer-centric strategies that leverage the ever increasing number of digital touch points.

Elstan Rebello, sr. vice president, sales and servicing said, “Leeladhar is an important addition to the team. He will provide critical support in terms of articulating programmatic strategies for our clients.”

On his appointment, Leeladhar had this to say, “While BCWW’s core strength has always been creative, what really impressed me was the growth and impact the agency has been seeing in digital media buying and planning. I am eagerly looking forward to working with them and shaping the media wing at BC Web Wise.”