Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a reality. The two-minute video below promotes "Braille Bricks," a new project from the nonprofit Dorina Nowill Foundation for the Blind and agency Lew'Lara\TBWA.
First, the clip tells the story of Anny, a young girl with the eye condition nystagmus, as her mother recounts a teacher's inability to help her with a Braille typewriter.
It positions the educational blocks as an antidote to that sort of problem—they become a form of play that can also include sighted children, thereby better integrating those with visual impairments, and expanding their support networks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in