Now that the Raccoon River Valley Trail is complete, towns along the loop are turning their attention to visitors and the money they bring with them.The cities that believe their trail is the best in the Midwest, united to brainstorm Thursday how to convince everyone else of that.The trail covers more than 89 miles across Iowa."The paved trails are what people really enjoy," said Jim Miller of Dallas County Conservation Board."They're really scratching the surface at this point. There's so much potential to launch this into a whole different stratosphere," said Michael Gould, manager of business development at Iowa Economic Development Authority.The loop between Waukee and Jefferson is already popular, but could be even better."We've heard quite a bit about all the business going on the trail there. We see that's where things are trending. People are going to be using that quite a bit and we want to be a part of that," said Tim Bolton.Bolton just bought two pieces of land in the town of Linden. The town has 208 residents who will soon be outnumber by visitors most Saturdays and Sundays this summer."They want activities to do while they're out there. They want food and beverages. They want a place to stop and enjoy the wonderful Iowa weather in the summer," said Bolten.Seven years ago when the trail was just being built, a woman in Jefferson had a similar dream."There are already people coming to our town going, 'Where do we go now? Where do we stay?'" said Nancy Teusch.During the meeting Thursday, Teusch told trail advocates her trailside hotel is drawing hundreds of tourists, but what she really wants now is competitors."We had people cancel last year because they couldn't find places to stay on other spots along the trail," said Teusch.Advocates call for development along the entire 89 miles."Cooperation between the businesses is key because when people use the trail, it's the whole experience," said Miller."I think the potential is huge," said Teusch.Organizers of the unified effort believe once every town no matter how tiny has amenities along the trail, it'll draw cycling groups from across the country who spend days looping the trail and spending money.