Strategic Approach, Measurable Results: Marketing Communications
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Reviewing Pickett & Associates, LLC, its approach to strategic marketing & communications, and the results, including a highlight of client engagements.
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Strategic Approach, Measurable Results: Marketing Communications
- 1. agency overview pickett&associates Strategic Approach Measurable Results Patricia J Pickett pat@pickettandassociates.com 317.501.8275
- 2. Areas of Specialty Low overhead, high touch Never at a loss for new ideas, a collaborative consortium of marketing professionals create memorable and measurable campaigns. Our overhead is low and enthusiasm high. Actions speak louder Clients come from word of mouth referrals; testimony to the cultivation of professional relationships. It’s never “good enough” Even though we certainly take time to celebrate the wins, we’re still driven to “do things better” the next time. Meaningful measurement and evaluation result in continuous improvement. Stagnate and die We respect our clients’ resources yet push for stepping outside the box or ahead of the pack to implement new or competitive strategies — when it makes business sense. It takes a village We serve as an extension of our clients’ executive, marketing and sales teams. But we can’t help our clients achieve their definition of “success” unless they’re willing, open-minded and responsive participants. Keep it simple Life’s just too short. Pretense and formality take all the fun out of doing business. We believe in open, honest communication — like any good relationship. Service Philosophy: How We Do Business • Media Strategy Media Relations & Training • Video Strategy & Production • Social Media Strategy & Implementation • Blogging • Crisis Communication Public Relations Campaigns • Content Development • Internal/External Communications • Branding, Positioning & Messaging • Lead Generation • Marketing Collateral Event/Trade Show Marketing • Advertising Campaigns • Search Engine Optimization
- 3. ” “ Pickett&Associates currently provides strategic marketing counsel to:Client Portfolio References Carmel Clay Parks & Recreation Lindsay Labas llabas@carmelclayparks.com Surroundings by Natureworks+ Randy Sorrell, President randy@choosesurroundings.com Mike Harmon mike.harmon@escocommunications.com More references on LinkedIn With confidence, I recommend Pat for creating a communications strategy that will propel your company’s vision in the Indianapolis marketplace. Her network of contacts provides opportunities to quickly advance information in the community. You will learn that at the core of her professional services is a deep commitment to presenting your company with the upmost integrity and credibility. -- Glen Meinecke, CFO Equicor • Brownsburg Parks & Recreation • Carmel Clay Parks and Recreation • Carmel Symphony • Creekside Chiropractic • Creekside Testing • Electronic Evolutions • ESCO Communications • First Merchants Bank • Gigi’s Playhouse • Layered Solutions, Inc. • Meals on Wheels of Hamilton County • Paradigm Living Solutions • Real Estate Business Institute • Shelby Materials • Surroundings by Natureworks • Zionsville Farmer’s Market Past client work performed as Pickett&Associates or with other agencies prior to Pickett & Associates includes: • Alliance Home Health • American Health & Wellness Group • Better Business Bureau of Central Indiana • Custom Concrete • City of Noblesville • Carmel Chamber • CM Buck • Easterseals Crossroads • Equicor • Good Day Carmel • Genesis Plastics Welding • Home Care Assistance • Lebanon Utilities • Indianapolis Home Show • Meridian Hills Country Club • ReMax of Indiana • Obeo • Stratford at West Clay • Oceanaire (Indianapolis)
- 4. About Pickett&Associates Pickett&Associates is a full-service communication firm serving a wide variety of clients from Carmel Symphony Orchestra to Shelby Materials. Pickett&Associates provides a strategic approach to the communication needs of organizations and produces measurable results – whether that means more customers, increased sales or brand awareness. Patricia J. Pickett, APR founded Pickett&Associates based on the tenets of mutually respectful relationships and strategically based public relations programs. She is a former reporter, editor and publisher who made the transition to public relations in 2005. She holds an accreditation from the Public Relations Society of America (APR), a distinction held by approximately 5,000 of the country’s estimated 270,000 public relations professionals. She is a member of the Public Relations Society of America. Patricia Pickett, President pat@pickettandassociates.com 317.501.8275 www.pickettandassociates.com facebook: pickettandassociates twitter: pickettwrites linkedin: in/ppickett ” “Pat and her team demonstrated an uncanny ability to understand our brand and apply the appropriate strategies to a much wider reach into the community. Working with Pat and the team is pure joy.. -- Alan Davis, Executive Director Carmel Symphony Orchestra
- 5. [Construction Materials] Shelby Materials Now in its third generation, Shelby Materials reached out to P&A to serve as its outsourced strategic marketing partners. The provider of ready mix materials -- including aggregate and athetic field/golf course sand -- has 11 locations throughout Central Indiana Strategic Approach • Brand strategy -- Developed “The Shelby Impact” value proposition • Custom website development, design and management • Social Media Management • Marketing collateral • Community outreach • Content development • Lead generation • Video production Measurable Results • 28% increase in website sessions and users • 337% increase in number of website sessions driven by social media • 20% increase in website leads Client Work Product
- 6. [Service Provider, For-Profit,] ESCO Communications ESCO Communications, Inc. provides integrated communication services and systems to educational, health care and commercial facilities, entertainment and sports venues, government entities, and houses of worship. Projects range from small, one-system jobs to large and complex projects like Lucas Oil Stadium and the Indianapolis Airport Midfield Terminal. Launched in 1963, the Indiana-based company has locations in Indianapolis, Richmond/Dayton, Fort Wayne and Mishawaka. Strategic Approach • Brand strategy • Website development and management • Social Media Management • Marketing collateral • Media relations • Content development • Lead generation • Video production Measurable Results 40% increase in website activity Increased lead generation from traditional/social media Client Work Product
- 7. [Association, Non-Profit] Real Estate Business Institute A recognized affiliate of the National Association of REALTORS, this Chicago-based organization is a globally recognized authority, valued for its expertise in developing and advancing the professional development of real estate professionals. Strategic Approach • Identify target audiences • Update brand message • Marketing collateral • Content development • Video production Measurable Results • Growth in membership • Increased lead generation from traditional/social media Client Work Product
- 8. [Public Sector] Carmel Clay Parks & Recreation Serving the recreation, fitness and nature needs of the community, Carmel Clay Parks & Recreation (CCPR) manages and maintains more than 500 park acres and numerous recreation facilities, including the Monon Community Center Objective: Increase awareness of CCPR; launch Aqua Climb in the market Strategic Approach • Content development • Media relations • Social media oversight and daily implementation • Website content management • Spokesperson management • Media training • Crisis planning & management • Event planning Measurable Results • Increased waterpark attendance, by as much as 50 percent over previous year • Nearly 8 million impressions and $872,000 earned media publicity value (print, broadcast, internet) in 2015. Client Work Product
- 9. [Non-Profit, Social Service Agency] Gigi’s Playhouse Indianapolis Part of a worldwide network of down syndrome achievement centers changing lives through free, results- driven programs • Communications strategic plan • Media relations • Social media strategy & implementation • Graphic design • Event support Client Work Product
- 10. [Service Provider, For Profit] Surroundings by Natureworks+ From luxurious landscapes, patios and pergolas to sunrooms and finished basements, Surroundings by Natureworks+ has been regarded as the outdoor design expert by thousands of homeowners Objective: Shorten sales cycle, better qualify leads and eliminate the need to participate in the “home show circuit” from which he generated more than one-third of his business annually Strategic Approach • Content development • Media relations • Website management • Social media strategy, implementation and management • eMarketing strategies Measurable Results • Increased number of leads and sales generated from website • 2012 business returns to “pre-2001 pace”; 2015 record year • Website re-design in 2017 • Video Library: 100+ Videos Client Work Product
- 11. [Variety] Unique Offerings for Clients Pickett & Associates provides unique services for clients including custom illustration (think INFOGRAPHICS, Whiteboard “Explainer” videos or a unique logo) seldom found in Central Indiana. We have utilized this offering in branding, websites and promotional materials. Branding, Custom Illustration