- Award winning Director Asger Leth and Deutsche Telekom (DT) come together to bring to life the brand promise 'Life is for sharing'
- Mads Mikkelsen, star of Casino Royale, The Three Musketeers, Monsters vs. Aliens and Clash of the Titans to play the lead
- Audiences will have the opportunity to become part of the "Move On" creative team; and get involved in every aspect of the production from casting through to locations or choosing props
This is the first time a feature film will integrate
consumer participation into the creative process of
filmmaking at this scale. From pre-production through to
the film's completion, audiences will have the opportunity
to influence elements of the film including location,
character's names or the music they listen to, along with a
chance to play an actual role in the film itself.
Leth and DT will be developing a distinct set of challenges
for each market ensuring audiences from all 11
participating markets across Europe have the chance to get
involved.
Film fans can find out more about these challenges, and
join in DT and Leth's creative journey by logging on to
www.move-on-film.com.
The script has been carefully formulated to embrace
participation from consumers by award winning screenwriter
Matt Greenhalgh and is the story of one man's journey
across Europe, and his mission, to deliver a mysterious
silver suitcase and keep it safe from harm at all
costs.
Building on DT's mobile internet capabilities and
expertise, along with the products and services used by
millions of people on the go everyday, consumers across
Europe will be able to play the role of virtual casting
agents, location scouts and art directors supporting Leth
and his team as they undertake this unique creative
journey.
"I am hugely excited about the prospect of being able
to involve so many people in this creative journey, by
working together with thousands of people from across
Europe I think that we will be able to create something
really unique and engaging, I really see this as part of
the next chapter in the way in which films are
created." Asger Leth
Whilst traditional brand involvement in film has centered
around sponsorship and product placement, "Move
On" will see DT and Leth working together to push the
boundaries of what is possible in terms of consumer
collaboration, as audiences are given the chance to
influence what happens around Mikkelsen's character as he
attempts to carry out his mission.
DT's mobile internet products and services will also play a
key role in the actual production of "Move On",
keeping Leth and his team connected with consumers across
Europe, and the information and resources he needs, as the
production moves through 8 countries in just 30 days.
""Move On" is ultimately a story about life
on the road, and one man's mission to stay one step ahead
of the rest of the world whilst he's on the move. As one of
Europe's biggest providers of mobile internet products and
services, keeping people connected is something we know a
lot about. Whether in terms of the film's actual storyline,
the technical demands and communication requirements that
go with making a movie like this in multiple locations, or
the unique way in which consumers will be able to share in
the filmmaking experience, the partnership with Asger and
"Move On" is a natural fit." Hans-Christian
Schwingen
Participating DT markets include Albania, Austria,
Bulgaria, Croatia, Czech Republic, Germany, Hungary,
Macedonia, Montenegro, the Netherlands and Slovakia.
About Deutsche Telekom
Deutsche Telekom is one of the world's leading integrated
telecommunications companies with over 129 million mobile
customers, 34 million fixed-network lines and approximately
17 million broadband lines (as of December 31, 2011). The
Group provides products and services for the fixed network,
mobile communications, the Internet and IPTV for consumers,
and ICT solutions for business customers and corporate
customers. Deutsche Telekom is present in around 50
countries and has over 235,000 employees worldwide. The
Group generated revenues of EUR 58.7 billion in the 2011
financial year - more than half of it outside Germany (as
of December 31, 2011).
About the Director Asger Leth
The son of acclaimed Danish Director Jorgen Leth, Asger
Leth rose to prominence with his extraordinary film, the
"Ghosts of Cite Soleil" which won the DGA's Outstanding
Directorial Achievement in Documentary filmmaking in 2008.
His commercial work includes spots for the Danish Games,
Mercedes and ECPAT, the organisation that has pledged to
put an end to the sexual exploitation of minors.
Asger's latest feature film was the major studio
release "Man on a Ledge", starring Sam Worthington, Ed
Harris, Jamie Bell and Elizabeth Banks.
About the Lead Actor Mads Mikkelsen
Internationally acclaimed and multi-award winning actor
Mads Mikkelsen is the top male star in his native Denmark.
Mads Mikkelsen was born in 1965. After attending Aarhus
Theatre School, he made his film debut in the movie PUSHER
(1996), which was directed by Nicolas Winding Refn, whom he
continued working with on BLEEDER (1999) and PUSHER II
(2004). Later, he got a leading role in the Emmy
Award-winning Danish TV show UNIT ONE (2000-2004). Mads
Mikkelsen showcased his comic talents with his leading
roles in THE GREEN BUTCHERS (2003) and ADAM'S APPLES
(2006).
Mads Mikkelsen began his international career with his role
as Tristan in the movie KING ARTHUR (2004) but his
international breakthrough came when he appeared as the 007
villain Le Chiffre in CASINO ROYALE (2006). That same year
he held the leading role in the Oscar nominated AFTER THE
WEDDING directed by Oscar winning director Susanne Bier.
Since then Mads Mikkelsen has appeared in several
significant roles in international feature films such as
Nicolas Winding Refn's VALHALLA RISING (2009), COCO CHANEL
AND IGOR STRAVINSKY (2009), CLASH OF THE TITANS (2010), THE
THREE MUSKETEERS (2011) and A ROYAL AFFAIR (2012). In 2011,
Mads Mikkelsen was awarded the prestigious European Film
Award for Achievement in World Cinema in recognition of his
unique contribution to the world of film by the European
Film Academy. Mads Mikkelsen plays the lead in Thomas
Vinterberg's THE HUNT, which is in competition at this
year's Cannes Film Festival.
About the Screenwriter Matt Greenhalgh
Following highly acclaimed work writing TV comedy and
drama, Matt Greenhalgh begun a prosperous film career with
the release of "Control" in 2007.
"Control", a biopic of Joy Division's front man
Ian Curtis, won Best British Independent Film at the
British Independent Film Awards and Matt also won the Carl
Foreman Award for the Most Promising Newcomer at the 2008
BAFTA Awards. Matt's second feature film, "Nowhere
Boy", was a chronicle of young John Lennon's early
years, starring Aaron Johnson, Kristin Scott Thomas and
Anne-Marie Duff, and was nominated for 'Outstanding
British Film' at the BAFTA's in 2010. Matt has
written and directed two short films, "Acid Burn"
and "Supermarket Girl" and his latest feature
film, "The King of Soho", is currently filming in
London, directed by Michael Winterbottom and starring Steve
Coogan and Anna Friel.
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