Internal Communications 401 Workshop – Brand Building, Inside Out - October 11, 2014 11
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Book Your Seat Today! Presenting a full-day, hands-on workshop: Internal Communications 401 – Brand Building, Inside Out on October 11, 2014 at Bangalore. This is the 4th in the series of workshops which started in 2011. Keen to win the war on talent through employee advocates? Committed to growing your internal brand and taking employees along the journey? Interested to know how to improve your internal brand quotient? Want to convince your senior leaders on the benefits of internal branding? Attend this interactive workshop to improve your internal standing and champion programs which will enhance your organization’s branding from the inside out! Context Employee engagement studies conducted globally show a bleak picture. More than a third of employees are disengaged and worse, disinterested. They also have very little knowledge of their own organization’s products or services. This can hurt the brand not just on the outside, when they interact with customers and stakeholders but also on the inside – where it matters most. Employees are the ‘brand’ and are instrumental in building the culture within. Unfortunately, they are often ignored and not involved in the process of culture building. While a lot of importance is given to employer branding very little is done to improve employee branding and to harness employee activism. There are opportunities aplenty for internal communicators to correct this trend – to align employees to the organization’s purpose, engage them in meaningful ways, have an open and direct dialogue and build a vibrant community. With interactive exercises, case studies and best practices participants will learn to tap the power of their staff, build a strong internal brand and get smarter with internal communications.
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Internal Communications 401 Workshop – Brand Building, Inside Out - October 11, 2014 11
- 1. Internal Communications 401 Workshop – Brand Building, Inside Out October 11, 2014 Bangalore 1st and only Internal Communications Workshop Series in India. Register now. Mail: intraskope@yahoo.com Internal Communications 301, Internal Communications 201, Internal Communications 101 conducted in 2013, 2012 and 2011 respectively. Aniisu K Verghese www.intraskope.com www.intraskope.wordpress.com 1
- 2. Book Your Seat Today! Registrations close on September 26 Presenting a full-day, hands-on workshop: Internal Communications 401 – Brand Building, Inside Out on October 11, 2014 at Bangalore. This is the 4th in the series of workshops which started in 2011. With interactive exercises, case studies and best practices participants will learn to tap the power of their staff, build a strong internal brand and get smarter with internal communications.
- 3. •Keen to win the war on talent through employee advocates? •Committed to growing your internal brand and taking employees along the journey? •Interested to know how to improve your internal brand quotient? •Want to convince your senior leaders on the benefits of internal branding? Attend this interactive workshop to improve your internal standing and champion programs which will enhance your organization’s branding from the inside out!
- 4. Context Employee engagement studies conducted globally show a bleak picture. More than a third of employees are disengaged and worse, disinterested. They also have very little knowledge of their own organization’s products or services. This can hurt the brand not just on the outside, when they interact with customers and stakeholders but also on the inside – where it matters most. Employees are the ‘brand’ and are instrumental in building the culture within. Unfortunately, they are often ignored and not involved in the process of culture building. While a lot of importance is given to employer branding very little is done to improve employee branding and to harness employee activism. There are opportunities aplenty for internal communicators to correct this trend – to align employees to the organization’s purpose, engage them in meaningful ways, have an open and direct dialogue and build a vibrant community.
- 5. Top Reasons To Attend •There is an urgent need to build your internal brand quotient •You are expected to be driving the ‘internal’ agenda •You are keen to be seen as an internal brand expert •You want to be successful as an internal communications professional •You plan to build a career in this growing function •You want to add value to your organization’s managers and leaders •You are keen to network and learn from peers Workshop Objectives: · Evaluate recent trends shaping the business landscape and function · Understand how branding and communication theories can be adapted in practice · Engage with best practices and ideas to make employees the center of your communication · Improve your communication agility
- 6. Agenda Overview · 9.00 - 9.30am Registration · 9.30 – 9:45am Overview of the program, expectations, ‘meet & greet’ · 9.45 -10.15am Context, Trends, Employee Branding · 10.15 - 11.00am Exercise on Employee Branding · 11:00 -11.15am Tea Break · 11.15 - 11.45am Corporate Social Responsibility and Branding · 11.45 -12.30pm Exercise on Corporate Social Responsibility and Branding · 12.30 - 1.15pm Lunch · 1.15 - 1.45pm Brand Ambassadors · 1.45 - 2.30pm Exercise on Brand Ambassadors · 2.30 - 3.00pm Organizational Culture and The Sensitive Communicator · 3.00 - 3.15pm Tea Break · 3.15 - 4.00pm T Exercise on Organizational Culture and The Sensitive Communicator · 4.00 - 4. 30pm Q&A & Wrap-up, Feedback
- 7. FEEDBACK FROM PARTICIPANTS (301) “Thanks Aniisu, the workshop really helped me to understand future trends and current practices of internal communication across industries. the most importantly brainstorming sessions were extremely helpful. the workshop was quite enriching and i am sure this will help me to put my learning into practice as well as to design concrete structure and road-map of employee engagement for my organization.” – Amin, Cipla “Thanks Aniisu. The workshop was a great experience. It helped me to understand the importance and challenges of IC in today’s world of transparency and democracy. Best of all was the knowledge that everyone brought to the table.” – Arpita, Yorke Communications “The workshop was good and gave good insights on engagement and communications. I loved hearing different industry perspectives.” – Dipti Rawal, Bank of America “Thanks Aniisu, the workshop was really very interesting and insightful. It helped me to understand the internal communications practiced in diverse industry sectors. While our organization practices internal communications at a very niche level and department-wise, ideas and thoughts discussed in the forum has given me a benchmark for me to put across an uniform internal communications strategy for the organization as a whole. I believe frequent workshops like these would set a platform for the communication professionals to exchange ideas and thoughts, thereby build internal communications as one of the important stakeholder communication for the future.” – Jaisingh, Cipla
- 8. FEEDBACK FROM PARTICIPANTS (301) “It’s been just 2 months since I have been inducted into the Corporate communications team in my organization, and this workshop gave a very holistic understanding of internal communications. Different perspectives, from experienced industry experts added value to my learning. As the workshop progressed, I learnt there is a lot of scope for improvement, and as a team we hope to bring in positive changes in our organization. It was certainly a lot of fun working on the collage, ‘envisioning work place at 2030′. Thanks to Aniisu and the other participants for ‘Co-Creating’ a knowledge database, which we could take back home. Hope to be a part of more such fun learning workshops.” – Anushree, Cipla “Thanks Aniisu, for making the efforts and taking time out to organize this workshop. It was inspiring to know how others carry out the Communication role in their companies and their respective practices. The knowledge and research facts that you shared were an eye opener for me, considering that I was on a year long sabbatical. Eagerly waiting for the next workshop to learn more.” – Suneha “A highly engaging and interesting workshop. Full of fresh insights and new trends and interesting perspectives.” – Udayabhanu “The workshop was an effective mix of hands on exercises and presentations that touched on so many relevant aspects of communication. I particularly benefitted from the passion, energy, perspectives and varied experiences from other participants. Thanks Aniisu for this opportunity!” – Aparna Kher, Direm
- 9. FEEDBACK FROM PARTICIPANTS (201) “Hi Aniisu Firstly, I would like to congratulate you on the success of your second workshop! It was a great experience overall. As I am a fresher in this domain, I learnt a lot about IC from the case studies and the practical experiences of other participants. The session answered many of my questions. I look forward to more of these sessions In future. Thank you for the opportunity.” - Anindita Bagchi, HCL “Congratulations on putting together a commendable demonstration of a lesser weighed subject – Internal communications and the grit to pull it off emphasizing that IC need be under the CEO’s umbrella. More commendable was your conviction that an IC professional, should get into consulting mode…way to go. Your practical insights and case studies were helpful. Getting further into discussions on the IC measurement strategy, will be very welcome.” - Renuka, independent consultant “Aniisu, thank you for providing internal communication (IC) practitioners in India a platform to come together debate and discuss. It was a fantastic workshop where we got to hear perspectives from divergent industries on IC. What I particularly appreciate is the thoroughly researched data that you presented to us and your viewpoints about the same. I look forward to your next workshop and I hope that as IC practitioners we can all collaborate to provide more value to the function and elevate it’s presence within our organizations.” - Lisa Thomas, independent internal communications practitioner “The workshop was a great experience! It was great, because - I realized that there were a lot of more Internal Communication professionals in India - it gave IC professionals an opportunity to voice their issues (Boy am I glad there are so many other people on the same boat) - it was a learning opportunity. (best practices and experiences) - different perspectives were examined - it was shown that EVEN IC could be measured and shown to have an ROI (more in the next workshop) I enjoyed the hands-on approach as we formed teams and brainstormed. Thank you Aniisu. Look forward to the next one. Collin, Subex Systems
- 10. FEEDBACK FROM PARTICIPANTS (101) “For a moment, your workshop seemed like the center of the Internal Communication world, with professionals converging from every corner of India to have conversations around Internal Communication and to discover for themselves–a rich lode of industry insight! The value, for me, in Internal Communication 101 workshop lay in its ability to meld research, insight and theory into one vibrant learning experience. The practical exercises simulated real-life work environments. And for every participant, there were valuable communication takeaways. I highly recommend your workshops to any seeker of knowledge in Internal Communication. And, I personally look ahead to the new learning spaces you will create for communicators worldwide. - Joseph Fernandez, UST Global “What I liked most about this workshop is that it spelt loud and clear that Internal Communications has arrived. Now young communicators can look up to a very happening career with internal communications. It was the convergence of very talented people from the industry and I came away with a lot of value – an action packed day focused on communications. I look forward to more of these from Aniisu.” -Anney Unnikrishnan, Allianz Cornhill Information Services (Trivandrum, Kerala) “The workshop was an amazing experience and an eye-opener in terms of the diversity in internal communication practices across industries and organizations. I have learned as much from my peers at the workshop as from Aniisu’s insights and exercises. Too bad it got over so soon! Would have loved to have a discussion on social media as well. I would definitely love to attend the next one.” -Ashwini Mishra, Tata Consultancy Services