Targeting Your Audience

When you have finished shopping and you approach your car, from a distance, you see a flyer in your windshield. You look around and see that you are not the only one to have fallen under the rain of windshield paper. If this is a legitimate, legal way for a company to advertise their business, an event or a cause, depending on the location and vertical, it can be effective.

Another way to a bring focus to your business is to target people that you would like to share your services with using social networking platforms that have databases to support the queries that you are looking for. For example, if you are trying to attract first time home buyers, golfers, or romance novel readers, then raining windshields with paper is probably not the way to go. Using your Facebook Page is probably a better bet.  With an upgraded LinkedIn account, you can engage with the professionals in areas of your choice using their LinkedIn Business Solutions. Twitter Ads provides a platform to grow your business with 6 different objectives. With a Business Pinterest Page, you can create Pinterest Ads.

Once you’ve targeted your audience, you will need a way to capture your them for future correspondence to build a reputation in your market area. Email and Social Media Marketing with cloud based systems like Constant Contact and MailChimp are great choices.

If the data is out there, and you can reach out and grab it with a plan without wearing out your shoes, then go and get it!

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