Pursuits

Amazon Targets YouTube With New Online Video Posting Service

  • Creators can choose how to get paid for videos on Amazon
  • Move helps Amazon boost selection without upfront costs

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Amazon.com Inc. will let people post videos to its website and earn money from advertising, royalties and other sources, putting the company in more-direct competition with Google’s YouTube.

Amazon already offers movies and television programs over the Internet -- including its own original productions -- to compete with Netflix Inc. The new product will let Amazon give consumers more options about what to watch without an upfront fee because many of those posting videos will be paid based on how their content performs. Competing streaming services have been driving up the cost of this material.