A range of exclusive Web video offerings, online contests and video game cross-promotions mark the second year of McDonald’s partnership with the National Football League. The three-pronged campaign based on the chain’s official restaurant sponsorship deal with the pro football league begins in earnest on Sept. 2.
The Golden Arches is putting a special push behind a Tailgate Photo Sweepstakes. Tweeting pictures, Vines or Instagram posts of themselves "showing their passion for football and McDonald's food" could give consumers a chance to win a party for 200 people in their hometown that is catered by a mobile McDonald’s kitchen.
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