Auckland's Sky Tower was lit up white last night to "shine a light on men's violence towards women".
The lighting of the tower was to mark White Ribbon Day, which falls every year on November 25. It is recognised internationally and events aimed at raising awareness have been held in New Zealand since 2004.
On White Ribbon day people wear a white ribbon to show that they do not condone violence towards women. It was started by a men's movement in Canada in 1991 and has been officially adopted by the United Nations as its International Day for the Elimination of Violence Against Women.
As part of the day men are asked to take a public pledge of "I promise never to commit, condone or remain silent about violence towards women."
Police Commissioner Mike Bush was made an ambassador for the White Ribbon campaign, which runs in the lead up to the day, last week.
"As a frontline officer, I was often shocked at the level of violence inflicted on women and children and the damage it caused to families," he said.
"The long-term social costs of family violence are well established, which is why police are working with our partner agencies, men, wh?nau, and communities with the aim of ensuring all women and children are free from violence, fear and intimidation."
"While it is White Ribbon day (today), it is every day, in every month, every year, that we as a society must be proactive to promote and build safer families for everyone," said Mr Bush.
Read more:
• Shining a light on violence
To find out more, visit: whiteribbon.org.nz