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Ms. Gail E. Cavanaugh
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The Retailers Guide to Merchant Services: From Storefront to Internet Paperback – May 4, 2015

by Gail Cavanaugh (Author)
5.0 5.0 out of 5 stars 1 rating
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Owning a business in The Digital Age requires that business owners learn new ways of promoting their products and services, as more and more people are shopping on-line rather than in storefronts. This means that business owners must be well – informed about accepting credit cards from their customers. In Retailer’s Guide to Merchant Services, Gail Cavanaugh explores the process of accepting credit cards including the types of accounts, the rates and fees, the types of terminals, the advantages and disadvantages of accepting credit cards, the exposure to fraud, and reducing chargebacks. Business students can gain insight on how to apply Michael Porter’s Five Competitive Forces to the decision to accept credit cards, learn how to market the business on the Internet, and engage in a hypothetical study of the profit margin upon accepting credit cards in payment for products and services. The book also contains a Christian commentary on some of the concepts which require careful thought and consideration in decision making.
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Previous page
  1. Print length
    104 pages
  2. Language
    English
  3. Publication date
    May 4, 2015
  4. Dimensions
    6 x 0.25 x 9 inches
  5. ISBN-10
    1507819218
  6. ISBN-13
    978-1507819210
  7. See all details
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Editorial Reviews

About the Author

Gail Cavanaugh has been invovlved in the insurance business for over 15 years as a claims representative and then as insurance agent and registered representative. She has sold merchant services to small businesses and writes several business blogs. Born and raised in Newport, Rhode Island, she currently resides in Portsmouth, Rhode Island.

Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform; 2nd edition (May 4, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 104 pages
  • ISBN-10 ‏ : ‎ 1507819218
  • ISBN-13 ‏ : ‎ 978-1507819210
  • Item Weight ‏ : ‎ 7.4 ounces
  • Dimensions ‏ : ‎ 6 x 0.25 x 9 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 1 rating

About the author

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Ms. Gail E. Cavanaugh

Ms. Gail E. Cavanaugh

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Gail Cavanaugh was born in Newport, Rhode Island. The oldest of five children, she enjoyed reading Nancy Drew Mysteries and drawing and painting as a child. She attended Stonehill College and graduated with a BA in Spanish. She became employed as a claims representative and then as a life insurance agent and registered representative. She taught Spanish at a private parochial school and then English as a Second Language for a local community college.

After attending Liberty University to study for her MBA, she began writing business and finance articles and blogs. She wrote her first blog, the Cavanaugh Business Solutions Blog during the economic crisis of 2008 and the banking reforms in 2009. The merchant services industry was the topic of her many of blog posts, which led her to write her first e-book, the Retailer's Guide to Merchant Services, published in 2010. She then went on to write the Prospering Christians Blog, the Cavanaugh Marketing Blog, and the Jubliant Pianist Blog. Gail Cavanaugh is the owner of the RI Kids Create Music School where she teaches piano and Gail Cavanaugh's Financial Services where she works as an independent life insurance agent representing Colonial Life and Boston Mutual.

Customer reviews

5 out of 5 stars
5 out of 5
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Top review from the United States

Ernest Pitochelli
5.0 out of 5 stars Five Stars
Reviewed in the United States on October 7, 2015
Lots of detailed information for anyone running a business. Take's the mystery out of a crazy industry.
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