The Real Value of Communication

„It is my very best digital book. And it is the very first one I had the pleasure to publish.“ —Şükran Ceren Salalı

—In Summer 2014, our Value Art & Com ( i.e. Communication) project about „What is the Real Value of Communication“ came up as an idea after Şükran Ceren Salali who came to Mainz from Istanbul as an Erasmus intern in Value Communication AG, inspired by the rich cultural and artistic environment of the city of Mainz and decided to experience it in order to find out the interaction between the rich culture of the city of Johannes Gutenberg and the real value of communication. The project includes photographs and movies taken with a different perspective in various points of Mainz, interviews with people from different countries and professions who live in Mainz and also ValueCheck! surveys as a valuable resource to experience the effectiveness of communication.

—Why You Should Read and Probably Participate: In the age of digital transformation, the importance of communication reached its high levels and also transformed into various platforms and tools. In order to become more successful in the market, businesses should adapt their strategies based on this new face of communication process. Moreover, the satisfaction of customers become more and more as the center of business process. For this reason, Value Communication AG guides companies on track of achieving the effectiveness of communication and acquiring right strategies so as to satisfy their customers and having more profits.

—After participating our project and as an option applying our ValueCheck! approach, companies have the chance to see on which areas they have deficiencies and how they can strengthen their business processes via having the support of Germany´s leading business communication analyst and innovation expert, Andreas Weber.