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Why ‘Blair Witch’ is so Important and Exciting to so Many People

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Last night brought one of the most exciting horror announcements in probably the last decade: The Woods is actually Blair Witch, the third film in the franchise that began in 1999. Our own Brad Miska saw it several months ago and hailed it as the, “…game-changer horror fans desperately have been waiting for” and saying that it, “…breaks the mold of traditional horror and pushes the boundaries to the absolute brink.” You can read his full review right here.

This news set off what can only be described as a detonation of excitement across social media. There was a frenzy of people powering through incredulity and the vast majority of them arriving at a place of sheer glee and wonder.

As I watched this mass explosion of passion and delight, I found myself going back to when the first film came out and thinking about why it still has such an impact today. What follows are my own personal thoughts and opinions.

I remember when The Blair Witch Project was coming out. They hype around the movie was absolutely insane. It was written about in high-profile magazines, it was spoken about on talk shows… It was the water cooler hot topic discussion for a while and all for very good reason. The push was that this movie was groundbreaking, that it was the most terrifying movie in a long, long time.

But what set this movie apart was that the push wasn’t just how scary it was but also the attempt to keep up appearances that the events in the movie actually happened. This tactic was done through absolutely genius marketing that simply cannot be replicated these days.

You see, when they were pushing The Blair Witch Project the internet was a vastly different place. Google had been around for only a year and people were still using services like AOL or search engines like Yahoo, AskJeeves, Lycos, etc… Something to keep in mind about these search engines is that they weren’t exactly too hot at bringing the most accurate search results. The search engine game was still being worked on, something that Google was nailing but still building the user base for.

Not just content to create their own website, which is still around, I remember there being other websites created that corroborated the events in the film and added to the mythology. So what happened is that I went to search for “The Blair Witch Project fake or real” and the results made it seem like it was actually real. Furthermore, if you went to IMDb and searched for the stars of the movie, they were listed as “missing, presumed dead” (source). The studio planned it all this way and pretty much everyone fell for it, hook, line, and sinker. It was nothing short of incredible.

The marketing ploy worked and the film, which had an estimated budget of $60,000, went on to earn nearly $250 million worldwide, making it one of the best return-on-investment films ever released.

These days, search engines are so efficient that any attempt at creating a hoax will quickly be sniffed out and labeled as such. Snopes is almost always the internet user’s best friend but sometimes, just sometimes, it can be a real stick in the mud.

One question that I saw come up a few times (not often, mind you) on social media was essentially a rephrasing of, “Who cares? What does it matter?” After all, Blair Witch 2: Book of Shadows was critically panned (although there are those who defend it), so why should people be excited for a third film that took 16 years to arrive? Honestly, those are fair questions. For many people, The Blair Witch Project wasn’t something they were a part of. Perhaps they were too young to appreciate the brilliance of the marketing. Maybe they never watched the original until found footage became a huge thing, so it felt like it couldn’t really compete against films like Paranormal Activity or [REC], which moved at a far brisker pace and definitely brought more in the way of visual trickery.

But what I’m seeing here is much the same as what I saw when Jurassic World or Star Wars: The Force Awakens came out. The high school and college kids who saw the first film in theaters have aged to the point that they might have kids that are old enough to see Blair Witch with them. It’s not just a horror movie, it’s a celebration of nostalgia while simultaneously passing the torch on to a new generation. For many, that alone is something worth celebrating. That is something to be excited about because it’s a chance to connect to our own youth and relive those days when we felt terror. Only this time we’re not alone.

Last night the horror community bonded over this reveal and it was a glorious sight. It was the kind of event that reminded me how our passion can surpass our differences. Sure, we may not agree on the worth of remakes and we definitely don’t always see eye-to-eye when it comes to the use of CGI over practical FX. But those can all be put to the side when we recognize that there is the potential for a great story, one that will shake us to our core.

That’s the power of Blair Witch. That’s what it awoke in all of us. Whether the world agrees with Brad’s review or not after September 16th doesn’t really matter. What does matter is that nearly all of us came together in joy and hope that we’d be seeing something special. That right there made it all worthwhile for me.

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Editorials

‘Immaculate’ – A Companion Watch Guide to the Religious Horror Movie and Its Cinematic Influences

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The Devils - Immaculate companion guide
Pictured: 'The Devils' 1971

The religious horror movie Immaculate, starring Sydney Sweeney and directed by Michael Mohan, wears its horror influences on its sleeves. NEON’s new horror movie is now available on Digital and PVOD, making it easier to catch up with the buzzy title. If you’ve already seen Immaculate, this companion watch guide highlights horror movies to pair with it.

Sweeney stars in Immaculate as Cecilia, a woman of devout faith who is offered a fulfilling new role at an illustrious Italian convent. Cecilia’s warm welcome to the picture-perfect Italian countryside gets derailed soon enough when she discovers she’s become pregnant and realizes the convent harbors disturbing secrets.

From Will Bates’ gothic score to the filming locations and even shot compositions, Immaculate owes a lot to its cinematic influences. Mohan pulls from more than just religious horror, though. While Immaculate pays tribute to the classics, the horror movie surprises for the way it leans so heavily into Italian horror and New French Extremity. Let’s dig into many of the film’s most prominent horror influences with a companion watch guide.

Warning: Immaculate spoilers ahead.


Rosemary’s Baby

'Rosemary's Baby' - Is Paramount's 'Apartment 7A' a Secret Remake?! [Exclusive]

The mother of all pregnancy horror movies introduces Rosemary Woodhouse (Mia Farrow), an eager-to-please housewife who’s supportive of her husband, Guy, and thrilled he landed them a spot in the coveted Bramford apartment building. Guy proposes a romantic evening, which gives way to a hallucinogenic nightmare scenario that leaves Rosemary confused and pregnant. Rosemary’s suspicions and paranoia mount as she’s gaslit by everyone around her, all attempting to distract her from her deeply abnormal pregnancy. While Cecilia follows a similar emotional journey to Rosemary, from the confusion over her baby’s conception to being gaslit by those who claim to have her best interests in mind, Immaculate inverts the iconic final frame of Rosemary’s Baby to great effect.


The Exorcist

Dick Smith makeup The Exorcist

William Friedkin’s horror classic shook audiences to their core upon release in the ’70s, largely for its shocking imagery. A grim battle over faith is waged between demon Pazuzu and priests Damien Karras (Jason Miller) and Lankester Merrin (Max von Sydow). The battleground happens to be a 12-year-old, Regan MacNeil (Linda Blair), whose possessed form commits blasphemy often, including violently masturbating with a crucifix. Yet Friedkin captures the horrifying events with stunning cinematography; the emotional complexity and shot composition lend elegance to a film that counterbalances the horror. That balance between transgressive imagery and artful form permeates Immaculate as well.


Suspiria

Suspiria

Jessica Harper stars as Suzy Bannion, an American newcomer at a prestigious dance academy in Germany who uncovers a supernatural conspiracy amid a series of grisly murders. It’s a dance academy so disciplined in its art form that its students and faculty live their full time, spending nearly every waking hour there, including built-in meals and scheduled bedtimes. Like Suzy Bannion, Cecilia is a novitiate committed to learning her chosen trade, so much so that she travels to a foreign country to continue her training. Also, like Suzy, Cecilia quickly realizes the pristine façade of her new setting belies sinister secrets that mean her harm. 


What Have You Done to Solange?

What Have You Done to Solange

This 1972 Italian horror film follows a college professor who gets embroiled in a bizarre series of murders when his mistress, a student, witnesses one taking place. The professor starts his own investigation to discover what happened to the young woman, Solange. Sex, murder, and religion course through this Giallo’s veins, which features I Spit on Your Grave’s Camille Keaton as Solange. Immaculate director Michael Mohan revealed to The Wrap that he emulated director Massimo Dallamano’s techniques, particularly in a key scene that sees Cecilia alone in a crowded room of male superiors, all interrogating her on her immaculate status.


The Red Queen Kills Seven Times

The Red Queen Kills Seven Times

In this Giallo, two sisters inherit their family’s castle that’s also cursed. When a dark-haired, red-robed woman begins killing people around them, the sisters begin to wonder if the castle’s mysterious curse has resurfaced. Director Emilio Miraglia infuses his Giallo with vibrant style, with the titular Red Queen instantly eye-catching in design. While the killer’s design and use of red no doubt played an influential role in some of Immaculate’s nightmare imagery, its biggest inspiration in Mohan’s film is its score. Immaculate pays tribute to The Red Queen Kills Seven Times through specific music cues.


The Vanishing

The Vanishing

Rex’s life is irrevocably changed when the love of his life is abducted from a rest stop. Three years later, he begins receiving letters from his girlfriend’s abductor. Director George Sluizer infuses his simple premise with bone-chilling dread and psychological terror as the kidnapper toys with Red. It builds to a harrowing finale you won’t forget; and neither did Mohan, who cited The Vanishing as an influence on Immaculate. Likely for its surprise closing moments, but mostly for the way Sluizer filmed from inside a coffin. 


The Other Hell

The Other Hell

This nunsploitation film begins where Immaculate ends: in the catacombs of a convent that leads to an underground laboratory. The Other Hell sees a priest investigating the seemingly paranormal activity surrounding the convent as possessed nuns get violent toward others. But is this a case of the Devil or simply nuns run amok? Immaculate opts to ground its horrors in reality, where The Other Hell leans into the supernatural, but the surprise lab setting beneath the holy grounds evokes the same sense of blasphemous shock. 


Inside

Inside 2007

During Immaculate‘s freakout climax, Cecilia sets the underground lab on fire with Father Sal Tedeschi (Álvaro Morte) locked inside. He manages to escape, though badly burned, and chases Cecilia through the catacombs. When Father Tedeschi catches Cecilia, he attempts to cut her baby out of her womb, and the stark imagery instantly calls Alexandre Bustillo and Julien Maury’s seminal French horror movie to mind. Like Tedeschi, Inside’s La Femme (Béatrice Dalle) will stop at nothing to get the baby, badly burned and all. 


Burial Ground

Burial Ground creepy kid

At first glance, this Italian zombie movie bears little resemblance to Immaculate. The plot sees an eclectic group forced to band together against a wave of undead, offering no shortage of zombie gore and wild character quirks. What connects them is the setting; both employed the Villa Parisi as a filming location. The Villa Parisi happens to be a prominent filming spot for Italian horror; also pair the new horror movie with Mario Bava’s A Bay of Blood or Blood for Dracula for additional boundary-pushing horror titles shot at the Villa Parisi.


The Devils

The Devils 1971 religious horror

The Devils was always intended to be incendiary. Horror, at its most depraved and sadistic, tends to make casual viewers uncomfortable. Ken Russell’s 1971 epic takes it to a whole new squeamish level with its nightmarish visuals steeped in some historical accuracy. There are the horror classics, like The Exorcist, and there are definitive transgressive horror cult classics. The Devils falls squarely in the latter, and Russell’s fearlessness in exploring taboos and wielding unholy imagery inspired Mohan’s approach to the escalating horror in Immaculate

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