Glugging a glacial drink could become the new hit trend, thanks to 12,000-year-old icebergs and the rise of ice hunters brave enough to catch them.  

Naturally splitting off from colossal icebergs in the Arctic, smaller blocks drift south into the waters of Canada at speeds of 0.7 kilometers per hour (0.4 miles per hour). Off the coast of Newfoundland, iceberg hunters sail to retrieve these sometimes enormous blocks.

Lassoing the stray glaciers, the iceberg hunters haul the ice onto harvesting ships, where it is crushed down so it can naturally melt into water. Because the icebergs have very few pollutants, it’s highly sought after by premium vodka manufacturers for its purity.

The ice collectors allegedly only amass ice blocks that have separated without human intervention. But this odd industry is growing as demand for iceberg vodka increases. The unusual practice has also been met with criticism from those involved with environmental conservation and tourism.

[H/T New Scientist]