Snapdeal sale hit by snags, social media backlash

Technical snags and a backlash from the social media marked Snapdeal’s Savings Day sale on Tuesday, which incidentally coincided with Chinese e-commerce major’s Alibaba’s Singles’ Day sale.

While Alibaba recorded sales of over $6 billion on Tuesday, Snapdeal’s extravaganza, which kickstarted at 7 am promising hourly offers, suffered a few jolts. While some customers complained they could not access the website, possibly due to heavy traffic, others grudged that products expected to go on sale could not be found on the online marketplace.

In a repetition of Flipkart’s Big Billion Day sale on October 6, which sparked a social media outrage over technical glitches, marked up prices and limited stocks, the Twitteratti took on Snapdeal.

“#SnapdealSavingsDay flop show again like @Flipkart. Guys pls ensure u have adequate load capacity on servers before u try these gimmicks,” read a tweet. FE