Community Corner
Free Bouquet Giveaway Asks Only This: 'Petal It Forward'
Two free bouquets of flowers from Roche Bros., with just one request: give one of them away to a friend or stranger who could use a smile.
BOSTON, MA — The Downtown Crossing Roche Bros. will be giving away 1,700 bouquets for free this Wednesday, with only one hitch: recipients must pass along the love.
As part of the Society of American Florists' national "Petal It Forward" campaign, the grocery store's floral team will be walking around DTX from 11 a.m. until 2 p.m. Wednesday, giving away two bouquets to randomly chosen pedestrians.
Their only ask? That you give away one bunch of flowers "to a friend, family member, co-worker, or even a complete stranger who could use a smile."
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The national campaign is underway in 207 cities in 49 states, according to a Petal It Forward press release.
According to that release, "The campaign aims to highlight the benefits of flowers and leverage study findings that show how flowers have an immediate impact on happiness and a long-term positive effect on moods (and that people report the best reason to receive flowers is 'just because')."
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Image provided on behalf of Roche Bros.
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