When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Amber Mac shows you how to effectively harness the online world to grow your business.
Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Amber Mac shows how to make the most of social networking tools, including:
* Targeting the right networks
* Feeding and seeding a community
* Authentically engaging with customers and fans
* Managing your online friendships on a daily basis and on a budget
This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.
About the Author: Amber Mac is a new media journalist, speaker, and consultant. She is the cofounder of the web agency MGImedia.ca and the host of Webnation, Girls Gone Geek on Xbox LIVE, net@night on the TWiT.tv network, and commandN.tv. Amber Mac is also a columnist for Yahoo!, MSN, and American Express and has worked with Tony Robbins, Discovery Channel, and Microsoft. She lives in Toronto.
