Local
A business that markets to people in a particular city or neighborhood.Relationships
Marketing to people you know. For example, a consultant may market services to professional contacts established over the course a career.Job Title
It is common for business-to-business sales to target a specific job title such as CIO or CMO.Industry
Selling to businesses in a particular industry. For example, an insurance company that designs a product for commercial fishing boats.Size
Targeting firms of a particular size. For example, an large business software package may only be affordable to a few hundred firms in each region.Customer Needs
Offering products and services to customers with unique needs. For example, an insurance product for extreme sports enthusiasts.Brand Loyalty
Targeting the loyal fans of a particular brand, product or service with special offers.Customer Recovery
Attempting to win back unhappy or lost customers with special offers.Price Sensitivity
Targeting customers who are unusually insensitive or sensitive to price. For example, a cutting edge solar panel system may seek out customers with an unusual enthusiasm for solar panels and a healthy budget.| Overview: Micromarketing | ||
Type | ||
Definition | Directing marketing activities such as product design, promotion, pricing and distribution to a small group of highly targeted customers. | |
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