Showtime‘s “Penny Dreadful” has devised a new way for fans to show their devotion to the gothic horror series, with a clothing line set to debut at Hot Topic ahead of the season two premiere.
Variety can exclusively reveal that CBS Consumer Products and Showtime have partnered with Hot Topic for a “Penny Dreadful”-inspired collection of women’s clothing, with tanks, dresses, and jackets incorporating the macabre imagery and themes from the show into wearable apparel. The line will be available for pre-order online at HotTopic.com from April 28, before hitting shelves on May 26.
“’Penny Dreadful’ has a unique aesthetic that is really captured in this apparel collection,” said Liz Kalodner, exec VP and general manager of CBS Consumer Products. “We’re excited to partner with a retailer like Hot Topic to give ‘Penny Dreadful’ fans the ability to express their love of the show with such a stylish assortment.”
The series stars Eva Green, Timothy Dalton and Josh Hartnett, with Reeve Carney, Rory Kinnear, Helen McCrory, Billie Piper, Simon Russell Beale, Danny Sapani and Harry Treadaway.
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The “Penny Dreadful” line comes hot on the heels of other pop culture-inspired collections at Hot Topic, including BBC America’s “Orphan Black” and Marvel’s “Avengers.”
“Penny Dreadful” season two premieres Sunday, May 3, at 10 p.m. on Showtime.
