LaCroix 100% natural sparkling water is refreshing consumers with its first line extension – LaCroix Cúrate. Pronounced, “coo-rah-tay”, Cúrate translates to “cure yourself”. Holding true to the clean nutritionals of traditional LaCroix sparkling waters, LaCroix Cúrate is calorie, sweetener and sodium free – with nothing artificial.
LaCroix Cúrate is inspired by the romance of French and Spanish cultures with illustrative, bold and whimsical packaging. The debuting flavors combine French and Spanish languages and both fantastique flavors, Cerise Limón (Cherry Lime) and Pomme Bayá (Apple Berry), have a notably robust aroma and flavor that dances on the palate.
Naturally flavored with fruit essence, LaCroix Cúrate has a stronger flavor profile than original LaCroix and is available in 12oz tall cans, selling at retail in 8pks or singles. The LaCroix Cúrate line extension targets a broad range of consumers from millennials to LaCroix’s newly dubbed ‘sparkling crossovers’ – a growing group of consumers who desire a change from carbonated soft drinks and other artificially flavored, artificially sweetened beverages.
LaCroix Cúrate is certified Kosher, gluten free, vegan and non-GMO. Featuring 100% recyclable and perpetually sustainable aluminum cans, LaCroix Cúrate is manufactured domestically in local plants throughout the USA. The brand name LaCroix is prominently featured on packaging and lends equity to its first line extension.
Test marketed in Chicago, LaCroix’s number one market, LaCroix Cúrate received a strong positive response from consumers and retailers and has launched at Target stores nationwide. Additional fantastique flavors of LaCroix Cúrate are currently under development.
About LaCroix
LaCroix is the #1 domestic sparkling water brand in the US, serving as a healthy alternative to the many artificially-sweetened beverages on the market. LaCroix products are calorie, sweetener and sodium free – with nothing artificial. Available in nine flavors – berry, coconut, cran-raspberry, lemon, lime, orange, peach-pear, grapefruit and pure –the new LaCroix Cúrate line extension adds Cerise Limón (Cherry Lime) and Pomme Bayá (Apple Berry). LaCroix is sold across the U.S. at national chains in multiple channels including both natural and mainstream supermarkets and specialty food stores.
LaCroix Sparkling Water is a product of the Sundance Beverage Company and is part of the National Beverage family.