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Sometimes it’s not medicine we need, sometimes it’s not a cure we need.

Sometimes all we need to know is that somebody cares.

We do quite a lot of work in the healthcare space, and beyond the importance of sterilization and cleanliness, we’ve learned that feelings matter.

Caring matters.

Both emotionally and clinically.

It’s not technology, it’s not big investments — it’s listening. That’s all.

Giving a damn. A genuine damn. That’s what we all need. Simple enough, no?

caring matters
Our healthcare friends over at Aventura Hospital (a member of the HCA group of hospitals) believe that core values should be lived and shared. That if we really care, we can really make healthcare better for everyone. 

Healthcare providers, patients, doctors, nurses, checkout clerks, everyone. 

This is why Aventura commissioned Gapingvoid to translate and socialize their core values. To create the real beliefs that matter, and that, if shared, make their healthcare organization stand out and matter. To real people. 

The intimate relationships we have with each other in healthcare environments are just far too important to our lives, not to be culture-centric.
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