Hashtags are a creation of Twitter (a limit of 140 characters per comment creates a tweet). A hashtag, which is a key word with the pound sign, becomes a link – a link that connects to relative subjects. As a rule, 2 hashtags per tweet are effective. Think carefully when using hashtags in your tweets, on your Facebook Fanpage, Instagram and on other social networking sites. Your viewers will not take your seriously with random hashtags. If they are ‘cute’ with no relativity, they are ineffective.

Create a hashtag that your clients can identify with for your business. For example, mine is #technologycoach. I use this as my way of linking all my tweets and giving myself a way to be found and recognized on the internet. I use this hashtag in my marketing materials and encourage students to tweet during class.

Your name could be a hashtag. Do you have a Twitter account? If not, that’s where you should start. Create one, follow people and subjects that you like. Watch who you following on Twitter first, then start tweeting!