How Organic Reach reduces your Marketing Costs when you have the best Social Media Strategy

There are generally two types of groups that you will reach with marketing activities on Social Media forums. The first one is the organic reach. This is the group that we reach out to through our normal activities. This group decides to follow us when they come accross our presence on Social Media Forums. They might also go out on thier own to look for us. In this group is included those that we reach through word of mouth marketing. Those already following us, become our brand ambassodors who either recommend us or share our content. This helps us expand our potential reach without any extra costs.   

There is another group that we reach when we pay for advertisements or boost our campaigns; the paid reach. Normally we would not reach this group without Social Media Forums aiding us by broadcusting our campains to particular markets where potential clients, not following us can be reached. It is therefore cardinal to have paid advertisements and campaigns for a wider reach. But in order to contain and even reduce our marketing costs we need to present ourselves in a manner that will attract as many organic followers as possible. The more organic reach we achieve, the less marketing costs we incur.  

Business costs need to be contained if we are to grow our bottom line. Reducing marketing costs, without a plan to maintain a competitive advantage is just as suicidal as reducing product or service qaulity. In order to remain competitive, cost reduction requires innovation. Social Media Marketing is one such innovation. A Social Media Marketing Strategy that disseminates appropriate content and is able to enlighten on our internal functions will help us attract and grow organic followers. We live in an information age where our clients crave to know more about our products and those that are in the supply chain. Choice between products and suppliers is now influenced more by direct relationships than reputation. Clients will relate better with us when they see a photograph of us doing our daily chores. Even a one minute video on how we perform certain functions goes a long way not only to inform but also build a relationship. Infact pictures and videos leave a more lasting impression than written words hence are more porpular. These are activities that we do not have to pay for, but if properly designed and strategically diseminated, can grow us organic followers.

Our Social Media Marketing Strategy should therefore be designed to attract and grow organic followers. This will inturn reduce our marketing costs. 

Should you be in need of a strategy to grow organic followers and reduce your marketing costs, do not hesitate to contact us.