Agent cy - Digital Marketing Agency and Training Firm
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An overview of Digital Marketing services from Agent-cy in 2017. Agent-cy Online Marketing provides 3 pillars of service from Digital Marketing Strategy to Digital Marketing Managed Services to Digital Marketing Training.
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Agent cy - Digital Marketing Agency and Training Firm
- 2. Stop guessing around what may work in Website marketing, Search Marketing, Paid Online Media and Social Marketing. An Agent-cy Digital Strategy ensures B2B web marketing success. HOW YOU BENEFIT Our Core Business is Digital Marketing. We have been managing Websites, Search Marketing and Social Media for over 10 years. If you want to see ongoing online B2B lead generation, market share, Online Brand penetration and lack resources, let us get it done for you. Unlike other Digital Marketing agencies we truly believe in educating our clients. We have in-house experts and our own training programs to get your Marketing and Sales teams up to speed in everything from Social Branding to Social Selling to SEO. HOW YOU BENEFIT
- 3. DIGITAL MARKETING CLIENTS SERVED
- 4. JASMINE SANDLER - CEO Global Speaker & Trainer: 250+ Keynote Speeches and Workshops Delivered Top 40 B2B Digital Marketers in World Digital Strategy | LinkedIn | Social Branding Published Social Media & SEO Author : Branding & Sales: The LinkedIn Way How to Brand Yourself Online Like A CEO Guidebook for Writing for the Web The Truth About SEO for SMB Agencies
- 5. WHAT’S INFLUENCING B2B SALES IN 2017? ✓ ONLINE SEARCH ✓ SOCIAL BRAND INFLUENCE ✓ CONTENT QUALITY AND DIVERSIFICATION ✓ TARGETED CONTENT DISTRIBUTION
- 7. SERVICE: DIGITAL MARKETING PLAN • Get a full diagnosis of your current SEO, Social , Online Media, Online PR and Website programs. • Receive immediate program recommendations for optimization and engagement. • Find out how and where to engage your audience online. • Gain competitive web marketing insight. • Receive a detailed, manageable content plan. • Have a detailed, step-by-step action plan for driving consistent & qualified online lead generation. Agent-cy has delivered over 100 Comprehensive Digital Marketing Plans to companies to assist their brand development, audience development and sales expansion. FOR B2B CEOS WHO ARE ASKING LOTS OF QUESTIONS ABOUT DIGITAL MARKETING AND HAVE NO ANSWERS
- 8. SERVICE: SOCIAL MEDIA STRATEGY • Companies need a Solid SMM Strategy to gain audience engagement. • Understand your targets’ Social content consumption needs and how to engage. • Gain a detailed, manageable Content Strategy and Plan. • Learn how to use Blogging to drive consistent thought-leadership and market position • Understand your Social Ecosystem. • Understand how Social Branding can impact audience development • Find your optimal channel, frequency, engagement and effort mix in SMM WWW.AGENT-CY.COM Agent-cy’s SMM Strategy Program enables a long-term plan for online branding and audience growth in Social. FOR B2B MARKETING AND SALES EXECUTIVES WHO HAVE NO PLAN FOR USING SOCIAL MEDIA TO DRIVE BRAND AND SALES
- 9. SERVICE: WEBSITE CONVERSION Agent-cy’s CRO Program helps B2B sites reduce Bounce Rates, drive more time on page & drive total conversion. • Page by page and full site analysis to recommend the best user experience. • Starts with detailed business review. • Recommendations on web copy, layout & design, content elements based on U/X best practices and user review. • Aid in defining users by types and needs to create optimal paths. • Optimize user funnels towards conversion. • Run and manage A/B tests on all prominent Landing Pages. . FOR B2B CEOs THAT ARE UNHAPPY WITH THE QUALITY AND NUMBER OF LEADS COMING FROM THEIR WEBSITES
- 10. SERVICE AREA #2 MANAGED DIGITAL MARKETING SERVICES __________________ SERVICE COMPONENTS
- 11. SERVICE: SEO & PPC MANAGEMENT Agent-cy’s team are SEO & PPC veterans , contributing keys to the industry. Our SEO Management program drives rank and market position SEO results, for both the short and long-term • Immediate On-Site changes to start rank development. Include appropriate Funnels/Goals/Analytics set up. • Keyword Maintenance and close provisional changes to maintain SEO or PPC market position. • All white-hat techniques. • Transparent activity and weekly reporting. • Aggressive programs driven by professionals in SEO , writing for the web and Social Media Managers. FOR B2B CEOs AND MARKETING EXECUTIVES THAT WANT TO GAIN BETTER POSITIONS IN GOOGLE
- 12. SERVICE: SOCIAL MEDIA MANAGEMENT Agent-cy’s SMM Team saves you time, money and drives real business results. Agent-cy delivers ongoing audience development. • Includes appropriate set up and graphics for all determined channels. • Daily professional SMM management in appropriate channels - drives solid awareness and engagement. • SMM done with SEO in mind for optimal online marketing results. • Agent-cy Content creators can deliver all forms – blogging, video/animation, imagery & Graphics. • SMM service includes all management: E- Mail Marketing, Blog Outreach, Campaigning, Status Updates, Commenting, Content & Sharing. FOR B2B COMPANIES THAT ARE LACKING PROFESSIONAL SOCIAL MEDIA HELP THAT REALLY DRIVE BRAND IMPACT, ADVOCACY AND THOUGHT-LEADERSHIP
- 13. SERVICE: WEB DESIGN WW.AGENT-CY.COM Agent-cy’s Web Design Services are Professional, intended for custom corporate sites requiring strong Branding and ensured user engagement. • Professional Web Design includes comprehensive: • User Profiling • User Path Diagrams • Creative Branding Review • Design Proficiencies in B2B, Corporate, Institutional, Healthcare, Social Media, Ecommerce • Professional web design with (3) revisions on all pages • Development Team: Custom, Corporate; Magento; WP; Drupal; Joomla • Total QOS through 5-step process FOR COMPANIES THAT WANT THEIR WEBSITES TO DRIVE LONG TERM BRANDING AND LEAD GENERATION
- 14. SERVICE: PRO VIDEO PRODUCTION Agent-cy’s Online Video Team has created hundreds of corporate videos and has capabilities in scripting, HD work, on location and moving videos. Pro Online Videos from Agent-cy can take your company to the next level online. JEFF WITTENBERG- CEO – SUPREME JUDICIALCLICK TO WATCH VIDEO FOR B2B COMPANIES THAT ARE READY TO AMP UP THEIR CONTENT MARKETING AND DRIVE A BRAND POSITION Video supports driving: • Investments • Qualified Leads • Engagement • Sharing/Viral Activities We also provide • Motion Graphics • Animation • Custom Illustration • Video Editing & Scripting • Use of professional video with high- quality cameras to bring company and organizational environment to life • Quality of video becoming more important in proper Content Marketing
- 15. SERVICE AREA #3 DIGITAL MARKETING TRAINING _____________________ SERVICE COMPONENTS
- 16. DIGITAL MARKETING STRATEGY TRAINING Intended for Senior-Level Marketing Teams & Large Marketing Association Member Teams • Uncover the key aspects to an effective Digital Marketing Strategy • Review How Your Market Position & Audience Aligns with Proactive Digital Marketing • Gain Insight on Key Metrics for Driving Ongoing Measured Digital Results • See Examples of Digital Blueprints that have propelled Online Brand Success • See How A Nurtured Digital Ecosystem Drives Qualified Lead Generation • Learn the Tools, Tactics, Channels & Resources that Matter
- 17. SEO TRAINING Intended for Corporate Marketing Teams & Large Marketing Association Member Teams • Discover the 5 Key Components of Organic Search Rank • Learn How to Analyze and Optimize your corporate website • Understand how to leverage Social Media Marketing for Better SEO Results • Learn the Keys to Creating a Market Driving Content Marketing Strategy to Support Organic Search • Understand the tools to measure Search effectiveness • Get Your Online Brand discovered faster and with real credibility for leads and sales.
- 18. Intended for CEOs. CMOs, HR Teams, Senior-level Marketing Directors and Sales Teams • Learn How to Choose Appropriate Social Channels • Understand the Keys for Building a Powerful Social Brand • Learn to Create a Social Strategy to Drive Branding and Social Selling Success • Understand How the Social Channels Differ • Learn to Find Your Target In Social Media • Gain Practical Tips for Social Target Engagement SOCIAL MEDIA STRATEGY TRAINING
- 19. WWW.AGENT-CY.COM Intended for HR Directors, Recruiters and Large B2B Sales Groups • Learn How to Use LinkedIn as a B2B Sales Tool • Get a Deep Review of all Functions of LinkedIn from Organic to Paid Targeted Marketing Opportunities • Find the Keys for Developing Thought- Leadership on LinkedIn • Improve and Enhance Your LinkedIn Profile for Target Engagement • Learn how to Drive LinkedIn Search Visibility • Understand How to Network to Drive Qualified Leads LINKEDIN SALES & MARKETING TRAINING
- 20. AGENT-CY B2B CLIENT CASE STUDIES
- 21. CASE STUDY: ACA - Payroll Distribution Jasmine is one of the best digital marketing professionals in the business. Jasmine and her Agent-cy team consistently met and exceeded our expectations in our website redesign. Jasmine is exceptionally knowledgeable and creative. In addition, all of her deliverables were completed on time and within budget. Moreover, Jasmine is the consummate professional whose expertise is only surpassed by her first-class demeanor.." -Mark Benson, CMO Challenges • Poor website User Experience • Little knowledge of online audience behaviors • Need for secure process of delivering partner documentation • Limited Traffic Solution • U/X • Conversion Optimization • Website Redesign management • SEO Strategy & On-Site • Web Copy Editing • Guided Online Focus Groups • Functional Plan Results • Primary and Secondary audience delivered optimal User Experience • Conversion Increase *5 • Marketing Team made more efficient
- 22. CASE STUDY: Intercall - Fortune 100 B2B Telecom Jasmine and her team are passionate about social media, its business value and best practices. Jasmine takes the time to understand your business and goals, maps your unique landscape and delivers outcomes that IMPACT SUCCESS. She is all about engagement, involvement and results. She made every meeting and dollar count and I can’t recommend her & Agent-cy more highly. Cambria Vacarro, Brand Manager, Intercall Challenges • Need to prove to Parent (West) Online sales of audio and video conferencing • No clear understanding of SMB online market • No unified social voice • 10 Disparate Divisions with no Social guidelines, governance or behavior Solution • B2B Social Media Strategy & Training • Content Planning • Unified Messaging Results • Key Stakeholders from Sales & Marketing working together towards a common SMM goal • Intercall SMM Manager utilizing blueprint for success • SMB Market definitions for optimized Sales outreach
- 23. CASE STUDY: I.E. - B2B Software Manufacturer WWW.AGENT-CY.COM “Jasmine and her team at Agent-cy completely turned around Interactive Edge. As a result of their work, we now have a strong online brand and consistent leads." -Zel Bianco. zbianco@interactiveedge.com Challenges • Ineffective Online Marketing Program • Marketing Team not working together • Poor Website User Experience • Low E-Mail Open Rates • No Social Following • Company Branding almost none Solution • Strategic plan and marketing action • E-Mail Marketing Strategy • SEO Strategy & On-site work • Web Site Redesign • LinkedIn Marketing & Training • B2B Social Media Strategy Results • Landed Nestle client during our program • New Site launched – all traffic up • Open rates up to 25% • LinkedIn Leads Daily for CEO • Google Top Rank 2 main keywords
- 24. CASE STUDY: IvanExpert - I.T. CONSULTING WWW.AGENT-CY.COM "I have been working with Jasmine and Agent-cy for a number of months on marketing for IvanExpert Consulting. She analyzed our website and suggested key changes, she improved our SEO traffic, she got our Senior Technology Expert a monthly article at eWEEK.com. In sum, Jasmine knows the ins and outs of marketing, especially online marketing." IvanExpert Consulting. Challenges • Need to reach business clients • Little understanding of opportunities to • gain market share for MAC consulting business • No understanding of direct nor indirect online competition • Confused brand identity : consultants or technicians? • Frustrated with inefficient online marketing efforts Solution • Strategic plan and marketing action • SEO Audit & Management • Online PR Results • Growth of business clientele 25% • Regular guest contributor placement at eweek.com – high CTO readership • Traffic spikes 50-85%
- 25. CASE STUDY: Spark - PHARMA CONSULTING WWW.AGENT-CY.COM “Jasmine and her team at Agent-cy are amazing digital experts. In her Social Branding work, Jasmine provides every tool at her disposable regarding the effectiveness of your website and current programs, Jasmine communicates in a clear, concise and strategic way. I have already recommended her to clients and colleagues. She is a winner! – Rachel Braun Scherl, Managing Partner Challenges The Spark executive team came to Agent-cy for Digital Marketing expertise in support of their clients as well as to gain social brand thought-leadership for its own lead partner. Solution 1. Website UX 2. Website Design 2. Online User Testing Services 3. SEO Client Strategy 4. Ongoing Social Branding Work Results • Re-growth of an online product. • Spark’s Managing Partner has gained interviews in online industry media and become a contributing writer to key online business publications. • Gained influencer status as a Speaker in the female executive category, earning her presentation work around the globe.
- 26. LEO BURNETT
- 27. SAP
- 28. VISTAGE INTERNATIONAL – CEO GROUPS
- 29. Contact Us http://www.agent-cy.com JASMINE SANDLER CEO AGENT-CY ONLINE MARKETING, INC NYC | LA (347) 527-5100 JSANDLER@AGENT-CY.COM @JASMINE_SANDLER FOR JASMINE SANDLER ONLINE COURSES , BOOKS AND SPEAKER INQUIRIES , VISIT WWW.JASMINESANDLER.COM