Lipa City - Thirty women and youngsters were given
free hairdressing training by the world renowned beauty care brand Schwarzkopf
Professional. The training is part of Schwarzkopf’s
“Shaping Futures”, a unique training program, dedicated to teaching
disadvantaged youngsters the craft of hairdressing so they can forge a brighter
future for themselves. Its unique training program has powered its growth
around the world, with Jordan and the Philippines, two of the five new country
additions in 2014.
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Receiving the certificate of appreciation are (on the
center) SM City Lipa Mall Manager Liza F. Dimaculangan and PR Manager Wendy C.
Bautista together with the Schwarzkopf hair specialists from Australia and New
Zealand during the culmination event of Shaping Futures. SM City Lipa have been supporting advocacies
in the promotion of welfare for women through SM Supermalls’ SM Cares program.
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The beneficiaries were chosen
through Schwarzkopf’s partnership with SOS Children’s Village. The trainees came from as far as Davao in the
south and Bataan in the north. They were
given five modules during the two-week training for which volunteer Schwarzkopf
hairstylists from New Zealand and Australia lovingly shared their time and
skills in hair cutting, hair perming, hair coloring, hair styling and hair
re-bonding.
On May 20, the thirty trainees were
given the chance to showcase their newly acquired skills during Shaping
Future’s commencement exercises in a hair fashion show at SM City Lipa. Instead of formal congratulatory handshake
which is done during the acceptance of their certificates, the attendees and
trainers gratefully hugged each other which was felt by many as a very sincere
“thank you” and “good bye”.
Schwarzkopf Shaping Future also
provided livelihood starter packs for the training graduates that they can use
as they start their new profession as hair dressers.
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