Online shoppers willing to pay extra for non-branded, discreet packaging

‘Package thieves’, ‘porch pirates’, whatever you want to call them, have taken advantage of the online shopping age. According to Shorr Packaging‘s survey of 1,000 U.S. adults, 31% have been the victim of package theft in the past year.

But at whose feet do consumers lay the blame for package theft? Shorr Packaging’s research revealed that, while 58% of respondents believe shipping companies are doing their job to prevent package theft, 61% believe online retailers are not doing enough.

In fact, consumers believe online retailers should use discreet packaging to help prevent package theft and 37% would be prepared to pay extra for this option.

Due to the potential for packages being stolen, 41% of consumers said they avoid purchasing certain items online including electronics (43%) and collectibles (17%). Among men, $1,333 was the average largest amount they would be willing to spend on an item that required delivery, among women that figure is lower at $987.