The hype of social commerce as the “the next big thing” in eCommerce has failed to lived up to its expectation.

To counter this mindset, the buying & selling of marketable objectives are made possible with the use of actionable hashtags across in-stream social media news feeds and is the new high for marketers.

Starring in the hashtag story....
Driven by #hshdsh Tw :: Fb :: G+

Hashtag URLs for Social Payment PaaS

Analysts are trending these new channels to push the boundaries for social mentions as the “triggers” into forming an opinion about a product or promotion and could easily end up as a sort of social payment PaaS (Payment as a Service).

The key for them will be in the ability to help brand increase conversions across multiple digital channels.

Back in 1995, brands used URLs as a medium to promote & push users to homepage for “conversions”. Today, brands are increasingly directing users to follow brand pages across social media for anything from product promotions to customer support.

In the strife for hashtag promotions for marketing conversion to meet desired goals of brand building via the virality of social mentions, “hashtags are the new URL” when we wish to use them as a start up point to close a buy circle by letting consumers form an opinion or otherwise share their interest in products & marketing promotions across social networking domains.

Marketers are increasingly getting hooked to social media to engage audiences and let them express an interest in that content or product.

The context for social media marketers is to glue the conversational trend on a topic that has the ability to bring in a conversion opportunity.

Wiki defines Hashtags as a form of metadata tag that is actually a word or an non spaced phrase prefixed with the hash symbol (#) that helps spread information on Twitter and at the same time also aid systematize the same.

Simply put, it is a way for people to search tweets that have a common topic and thus start on a conversation. It’s an authoritative medium to reach a large audience and keep them in the discussion loop by mentioning the hashtags with every tweet. Even if you have a low follower tally for your twitter profile, hashtags will still provide you the prospect to reach a worldwide audience.

Some tweet tips while utilizing hashtags will comprise maintaining the tweet relevancy to the topic and not utilize the same all the time through every other tweet.

Make the most of popular keywords by using tools like Google Keyword Planner so that you could support your hashtags on relevancy & popularity.

Lastly & most significantly, maintain your tweet content to be engaging as well as enlightening to encourage social sharing.

Using Facebook hashtags (#Tags) for social media marketing campaigns is an essential branding proposition that also elevates targeted reach for social updates & sponsored content.

Facebook defines #Tags (Hashtags) as click-able links in a user’s personal Timeline or page post which are actually topics and phrases about one’s interest.

When you click on a hashtag, you come across news feeds related to the topic by using the search bar at the top of any page on Facebook.

The idea was to bring conversations about public events, people and related topics to the forefront to trigger a conversational trend using the hashtag mentions on profile posts, fan page posts, group posts, event posts & all comments across Facebook.

Facebook is tracking hashtags that people are using so that the news feeds are available for a particular hashtag even if the same has not been used by an FB user.

In fact Facebook is making hashtags searchable irrespective of their origin & trending on other social networking platforms like Instagram, Twitter, Pinterest, Tumblr & Google+.

Another notable aspect is the ability to add hashtags on Facebook ads thus giving these advertisements the virality edge.

To sum up, social media marketing via hashtag campaigns on Facebook gives you a five way edge that we have listed here:

• #Tags Expand your reach

• #Tags Amplify your brand

• Maximize your Social SEO with #Tags

• Promote Events using #tags

• Targeted Native Advertising via #Tags

And a few considerations to keep in mind while using Facebook hashtags include:

• Privacy settings are still in effect

• Hashtags have to be all in one word

• Capitalization doesn't matter

• Research your hashtags before using it

Creating the perfect Hashtag URLs For Marketing to drive social media conversations form opinions that eventually leads in the successful closure of a sale is a process that needs careful planning & implementation.

The push for #HashtagURLs as new marketing conversion channels is clearly on the rise with the usability of hashtags across premier social networking platforms like Facebook, Twitter, Tumblr and Google+.

The evolution of mobile devices has allowed consumers to connect with hashtags from almost anywhere as they glue on to social media conversations via status updates, comments, posts & tweets.

These trending factors in favour of #HashtagURLsForMarketing foresee the rise in its demands from top brands. Social media marketers must get themselves adapted to the delivery of hashtag URL marketing as triggers for successful marketing conversions.

22 Best Tools for Hashtag Marketing Research at @blogs4bytes

Hashtag URLs has witnessed widespread popularity with native advertising formats including native video ads, where in-feed editorial content that matches the site aesthetics enhances user engagement as compared to traditional display ads.

These inclusions are in the form of post title, tweets, comments as well as status updates. In addition, native video advertising is also redefining targeted ad message delivery based on consumers purchase intent history and behavioural profiling across social media platforms.

Hashtag URLs marketing has definitely got a lot more to offer in the future where social mention monitoring will determine what editorial content message needs to be embedded for various brands.

Marketing channels are already in the crossroads of offering innovative conversion platforms and some examples in that direction include:

• Activating a #Buy on a TV commercial where people can purchase featured items by posting #Buy

• Activating #Enter on a social post to allow users enter a contest or promotion by posting #Enter

• Activating #Donate for a fundraising event that allows supporters to donate instantly by posting #Donate

• Activating #Vote for a sporting event by putting a message on the big screen and inviting people to cast their vote by posting #Vote

• Activating #Gimme on a magazine ad that lets people to get a coupon on a featured product by just posting #Gimme

• Activating #SneakPeek on a movie trailer by including an on-screen message inviting people to see more scenes by just posting #SneakPeek

Statistically, individuals receive 100% more (2x) active engagement on good tweets, posts, comments & status updates when a URL is included and posting a concentrated number of tweets in a short span of time during a live event for instance, increases engagement by 50% than the expected baseline.

Thus this is where the science of hashtag URLs for marketing is making inroads for the movement of social media marketing strategy to gain widespread popularity.