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8:00 am - 8:10 am | Welcome and Agenda Overview
8:10 am - 8:20 am | Writing Questions from Audience
8:20 am -9:00 am | Cover Letter
9:00 am - 9:05 am | Break
9:05 am - 10:00 am | Fat Free Writing
10:00 am - 10:05 am | Break
10:05 am - 11:00 am | Project Approach
11:00 am - 11:05 am | Wrap up
11:05 am - 12:00 pm | One on One Proposal Review
Carolyn Ferguson, FSMPS, CPSM
A communicator, strategist and trainer, Carolyn Ferguson, FSMPS, CPSM, facilitates corporate and marketing strategies, develops awards and public relations programs. As President of WinMore Marketing Advisors, Carolyn oversees the strategic vision of the company. She successfully coaches A|E|C teams pursuing specific project pursuits totaling project values in the billions. Carolyn has been active in the Society for Marketing Professional Services-Houston Chapter (SMPS) for 18 years. A Fellow in the society, she is a Past National President of SMPS. Carolyn is a graduate of Texas Tech Red Raider with a degree in Communications and Ballet.
Jennifer P. Campbell, CPSM
Jennifer Campbell's experience in the A/E/C industry includes the development of marketing strategy and promotional materials, public relations activities, and public involvement coordination. A technical writer by education, Jennifer has spoken nationally about business writing practices and proposal development. She has been part of the marketing team for some of the industry's leading firms such as Gensler Architects, Carter & Burgess, and Freese and Nichols. Jennifer attended Texas A&M University and earned a Bachelor of Arts in English with a Technical Writing Certificate. She is a Certified Professional Services Marketer and an active member of SMPS, currently serving on the National Certification Committee.
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