Nordstrom is winning the brand wars on social media ahead of this Black Friday, new figures reveal.
According to the Shareablee Social Scorecard, by social media analysis firm Shareablee Inc, the American fashion retailer is dominating the “top 10” ranking with a 46.2 percent increase in Facebook activity from November 1-21. The brand has had 885,000 engaged actions such as likes, comments, shares, retweets, and favorites across its social media channels.
In second place is Amazon, with a 97.28 percent increase in its Facebook activity and 603,323 total engaged actions. Department store Macy’s is in third position with 554,162 total actions.
New to the top 10 are outdoor clothing brand Cabela’s, HomeGoods, iTunes and Saks Fifth Avenue. Meanwhile Wal-Mart, Marshall’s, QVC and Toys “R” Us have all fallen from the top 10 since last year.
Here are the top 10 brands dominating social media this November, according to the Shareablee Social Scorecard:
1. Nordstrom
2. Amazon
3. Macy’s
4. Kohl’s
5. Cabela’s
6. Target
7. Neiman Marcus
8. HomeGoods
9. iTunes
10. Saks Fifth Avenue
