This is the week David Cameron was exposed as the VW of British politics.
Slick, shiny and smooth but lift the bonnet and the dodgy salesman's flogging a toxic Con-servative fiddle.
Tory policies routinely fail independent tests and Cam the Sham's big emission was the political equivalent of a “defeat device” to fool customers and examiners.
The chasm between the Prime Minister's marketing patter in his keynote speech at Conservative Party Conference and the harsh reality of life for millions of Britons produced another masterclass in deception.
Dishonestly rebranding the Tories as the workers' party is poisonous gas when the blue blood's tax credit cuts slash blue collar living standards.
Cameron's Ministers contemptuously lecture strivers to be more like the Chinese or dismiss keen workers in their early 20s as unproductive.
Starter homes requiring you to earn up to £77,000 a year are a non-starter.
Theresa May revived the Nasty Party and shouted on a megaphone instead of peeping on a migration dog whistle.
And the PM's chutzpah in attacking Labour on defence is a comedy act when Captain Cameron's issued marching orders to tens of thousand of soldiers, sank Royal Navy ships and shot down RAF planes.
Desperate Dave enjoys rolling in the gutter. He started as a Hooray Henry at university and never stopped, yet calling Jeremy Corbyn “terrorist-sympathising” was low even for him, an insult from the sewer.
Cameron has more in common than he'd like to admit with the spitting, snarling idiotic protesters outside shouting at everybody entering or leaving the conference.
The Tory stormtroopers loved it in the hall. The whole Manchester shindig has been a backslapping, self-applauding, smug-fest.
Cameron's danger is he's believing his own propaganda after that fluky election win.
Nothing he said will stem the drain of authority as retirement approaches, warring princes fighting for the Tory crown.
Choreographed standing ovations in the middle of the speech were plastic declarations of loyalty.
In private he's haunted by the dangers of civil war over Europe, a backlash over unfairness or dangerous risk of economic failure and collapse.
VW was once a super-confident company in public but in private some staff complacently believed rules didn't apply, that honesty was for others.
Belching noxious fumes, cocky Cameron's driving towards a fall.
And when he's vanished in the rear view mirror, voters will be embarrassed they were conned by him.
Cameron's Greater Britain will be an unfairer land for so many people.