Pink Ribbons, Inc. (2011)

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Not Rated
1h 37min
Documentary
Movie

7.3 (727)

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Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where... See more »

Director:

Léa Pool

Writers:

Patricia Kearns, Nancy Guerin, Léa Pool

Award:

1 nomination.
See more »

Reviews:

Photos and Videos

A documentary that shows how the reality of breast cancer, which marketing experts have labeled a "dream cause," and what happens with the millions of dollars raised for the cause.

Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a 'dream cause,' becomes obfuscated by a shiny, pink story of success.

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2 photos | 2 videos

Directed by

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Léa Pool

Written by

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Patricia Kearns	...	(written by) &
Nancy Guerin	...	(written by) and
Léa Pool	...	(written by)

Produced by

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Ravida Din

...

producer

Music by

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Peter Scherer

Cinematography by

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Sylvaine Dufaux
Daniel Jobin
Nathalie Moliavko-Visotzky

Editing by

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Oana Suteu

Sound Department

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Yann Cleary	...	sound recordist
Claude La Haye	...	sound recordist
Thierry Morlaas-Lurbe	...	sound recordist
Pink Ribbons	...	foley artist
Sylvain Vary	...	sound recordist

Camera and Electrical Department

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Stéphane Caron	...	assistant camera
Chantal Vary	...	assistant camera

Additional Crew

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Teall Barnes	...	key art
Nancy Marcotte	...	archival researcher / content researcher

Production Companies

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National Film Board of Canada (NFB)

Distributors

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First Run Features (2012) (United States) (theatrical)
National Film Board of Canada (NFB) (2011) (Canada)

Special Effects

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Other Companies

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Storyline

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Plot Summary	Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success. Written by The National Film Board of Canada Plot Summary
Plot Keywords	breast-cancer f-rated three-word-title punctuation-in-title period-in-title See All (9) »
Taglines	Capitalizing on hope. See more »
Genres	Documentary
Parents Guide	Add content advisory for parents »
Certification	Canada:G (Ontario) United States:Not Rated

Additional Details

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Also Known As	L'industrie du ruban rose (Canada, French title) Корпорация 'Розовые ленты' (Russia) See more »
Runtime	97 min
Country	Canada
Language	English
Color	Color
Filming Locations	Montréal, Québec, Canada See more »

Box Office

Budget

CAD1,200,000 (estimated)

Did You Know?

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Movie Connections

Featured in Breast Cancer Month (2011). See more »

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