Facebook, Instagram, Snapchat and other social media networks have forever changed the way we share information. However, the roots of social media behavior can be traced back to an activity most learn at a very young age: show and tell.
To effectively harness the power of these mediums, social media managers need to go beyond just sharing content. They must narrate a brand story. Facebook, Twitter, and LinkedIn shouldn’t be considered channels of distribution for advertising, but rather a forum of conversation to express feelings, experiences and values with followers.
If your business is strictly pushing sales messaging through these mediums, your fans and followers will likely remain disaffected. What they truly care about are the promises your brand can make, how your messaging makes them feel, and how consuming or aligning themselves with your brand will position them in society.
|