The Smart Audio Report from NPR and Edison Research

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The Smart Audio Report from NPR and Edison Research

By Edison Research

Date and time

Wednesday, June 28, 2017 · 11am - 12pm PDT

Location

Online

Description

Please join us for a webinar presenting the inaugural results of "The Smart Audio Report from NPR and Edison Research".

During the webinar, we will present survey results from a large-scale study that NPR and Edison engaged in with an in-depth look at both the 7% of Americans who already have smart speaker devices in their homes, and the 93% who do not.

We will be revealing many findings about the attitudes of Smart Speaker owners toward the devices and the content they access from them. We also look at the awareness of these devices among non-users and evaluate future demand.

Key Study findings include:

  • 70% of those in Smart Speaker Users say they are listening to more audio at home since acquiring their speaker

  • 65% of owners say that they would not want to go back to their life before getting one of these devices.

The webinar includes video from some of the first publicly-available ethnographic research where actual smart speaker userstalk about the impact these devices are having on their lives.

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About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Since 2004, Edison Research has been the sole provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News) for every presidential primary and general election.

For more information about Edison Research, visit our site here.

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