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Mobile SMS Marketing For Pizzerias
- 1. Text Message Marketing Tips For Your Pizzeria Presented By: Michael Orta Orbiting Solutions, LLC Office: 734-926-9358 www.OrbitingSolutions.com
- 2. What Is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list. The small, yet powerful, 160 character space is one of the best marketing tools available today.
- 3. How Text Message Marketing Works
- 4. Why Text Message Marketing? More Than 6 Most Mobile BILLION Mobile Users Send and Subscribers Receive Text World-wide Messages Daily Consumers More Than ½ of ALWAYS Have U.S. Mobile Their Mobile WHY? Spending is Devices with LOCAL Them 4.1 Billion Texts Text Messaging Are Sent Daily in is the Most-Used the U.S Alone Mobile Service
- 5. Benefits of Text Message Marketing Extremely TARGETED Permission-Based (Opt-in) Reliable, INSTANT Reach
- 6. Benefits of Text Message Marketing High Open Rates High Redemption Rates Reduced Advertising Costs
- 7. Benefits of Text Message Marketing Personalized Communication Builds Customer Loyalty Can Go Viral
- 8. Ways to Build Your Mobile List Text to Website Email Join Sign-Up List People Opt-in Email Your Add a Mobile Using Your “Email” List Sign-Up Keyword and and Ask Them Form to Your Short Code to Join Your Website Mobile List
- 9. Ways to Build Your Mobile List Social Media Birthday Club Manual Sign-Up Program Sign-Up Ask Your Manually Social Media Start a Add New Followers to Birthday Customers Join Your Rewards Who Agree Mobile List Program to Join
- 10. Where to Advertise Your Short Code and Keyword? Pizzeria Shop Flyers Text 55 555 Business Cards Get $5 O to PIZZA and ff Your Meal Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them!
- 11. Text Message Marketing Ideas For Your Pizzeria Idea #1 Idea #1 Idea #2 Idea #2 Idea #3 Idea #3 Offer Mobile Send Text Coupons and Message Send “Table Discounts Offers on Ready” Slow Days to Notifications Increase Traffic
- 12. Text Message Marketing Ideas For Your Pizzeria Idea #4 Idea #4 Idea #5 Idea #5 Idea #6 Idea #6 Start a Send Event “Frequent Notify Reminders Dining” Customers of to Increase Loyalty New Menu Awareness Program to Items and Get Repeat Attendance Customers
- 13. Text Message Marketing Ideas For Your Pizzeria Idea #7 Idea #7 Idea #8 Idea #8 Idea #9 Idea #9 Implement Hold the Use of QR Contests Run a Codes to Birthday Direct People with Your to Your Mobile List Rewards Website, to Keep Program Menu, etc. Them Engaged
- 14. Text Message Marketing Ideas For Your Pizzeria Idea #10 Idea #10 Idea #11 Idea #11 Idea #12 Idea #12 Send “Thank Communicate Conduct You” Efficiently Customer Messages to With Staff Satisfaction Your Members Surveys and Customers Polls
- 15. Different Types of Text Marketing Campaigns Types of Text Marketing Campaigns Save Spend Purchase Get a More More More Freebie
- 16. Let’s Take a Closer Look at These…
- 17. Save More Show this text to receive 20% EXAMPLE off of any Pizza at Pizza Spot EXP 5/15
- 18. Spend More Spend $25 or more at Pizza EXAMPLE Spot and receive $5 OFF when you show this text. EXP 5/15
- 19. Purchase More Purchase a Large Pepperoni EXAMPLE Pizza at Pizza Spot and get $5 OFF a 2nd Pizza! EXP 5/15
- 20. Get a Freebie Purchase 10 Breadsticks and EXAMPLE Get a FREE Drink at Pizza Spot! EXP 5/15
- 21. How to Use QR Codes Create an Instant Mobile Take Out Menu Implement Mobile Ordering Send Users to Your Photos and Social Media Sites Send Mobile Video of Menu Items
- 22. How to Use QR Codes Give Instant Access to Nutrition Facts Send Them to Your Coupons and Discount Offers Put Your QR Codes on ALL Marketing Materials Put QR Codes on Your Receipts
- 23. Text Message Marketing Points to Remember Tell List Subscribers What to Expect as Soon as They Join Always Include Your Pizzeria’s Name in Your Messages Make it Easy for Your Customers to Opt-Out of Your List Notify Consumers of Potential Text Message Costs
- 24. Sending Out Sporadic, Inconsistent Messages Sending Out Spam ONLY Sending Out Promotions
- 25. THANK YOU For Viewing Our Text Message Marketing Presentation! If You Would Like More Information About Text Message Marketing, Contact Me Today. Michael J. Orta Orbiting Solutions, LLC 734-926-9358 morta@orbitingsolutions.com http://www.OrbitingSolutions.com
Editor's Notes
- There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily