This document provides an overview of social media tools and tips for content and relationship management. It describes various social media tools categorized by their functionality, such as blogging, microblogging, social networking, video sharing, photo sharing, and more. For each tool, it outlines the key features and benefits. The document concludes with tips for social bookmarking, RSS readers, aggregating content, automating posts, monitoring analytics and mentions, and ensuring ethics, privacy and transparency in one's online presence.