Pitching French Films To Hollywood
Hollywood heavyweights reject top French films in an Ogilvy & Mather Singapore experiment
An aspiring French filmmaker sits down with Hollywood's top producers of big budget blockbusters to pitch his seemingly eccentric movie ideas. It doesn't go well. Unbeknownst to them, the scripts he describes have already been created and released to critical acclaim, even winning The Palme d'Or, the highest prize awarded at the Cannes Film
Festival.
This is the crux of new short films released by Alliance Française de Singapour, part of the leading global network promoting French language and culture, in support of their efforts to promote French cinema to audiences in Singapore and around the world and grow its popularity.
What the experiment showed is that even the very best French cinematic masterpieces wouldn't have had a chance in Hollywood as they don't fit the traditional formula.