Helping Businesses Comply With the California Consumer Privacy Act (CCPA)

To give businesses time to implement Limited Data Use, there will be an initial transition period where we will automatically limit how we use data businesses send about people in California through our supported Business tools. The transition period will vary depending on the product, but for most Business Tools it will last until July 31. After the transition period, businesses will need to implement the feature to continue data use restrictions for our Business Tools.

If a business implements Limited Data Use during the transition period, it will take effect immediately, meaning we will only restrict use of California data where the feature is applied. During the transition period, businesses can override the automatic application of Limited Data Use if, for example, the CCPA does not apply to them.