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China Hotel Marketing Conference:
How to Make the Most of a Hotel Strategic Alliance in China?

Senior executives from HUAZHU Hotels Group, Hilton China, Dossen International Group, and Vienna Hotels Group are scheduled to take part in the upcoming TravelDaily China’s China Hotel Marketing Conference, slated for next month in Shanghai.

The number of strategic alliances featuring hotel companies from China and their counterparts from foreign markets has risen over the past few years.
This collaborative route on the part of foreign brands is proving to be a preferential tactic for capitalizing on opportunities emanating from China, including the lucrative outbound travel pie. There is plenty to gain for local hotel organizations, too, from such alliances.

On one hand, hotel operators from China are looking at supporting their plans of multi-brand strategy and fast expansion by counting on a foreign hotel company’s expertise in maintaining operational standard for various star-ratings, and also areas such as loyalty programs. Chinese companies believe these partnerships would propel them to aptly deal with increasing demand for managerial, operational, technological and other resources as they scale up their operations. Limited operating experience in specific areas can certainly be overcome via such alliances as foreign entities have dealt with such issues over the years.

On the other, foreign brands, in addition to making China an integral part of their business plans and optimizing their investment strategy, are also benefitting from Chinese operators’ local expertise. They acknowledge the need to minutely scrutinize the preferences of travellers from China and accordingly have been running tailor-made service program to ensure that the highest guest service is delivered to Chinese guests via apt staff training, the amenities Chinese people prefer for their stay etc.

So going forward, what to expect from such alliances? How can the international brands better satisfy the localized and personalized needs of the Chinese consumers while maintaining their own respective brand propositions?

The upcoming China Hotel Marketing Conference (HMC), scheduled to take place in Shanghai (7-8 June, 2017), is going to feature senior executives from domestic and foreign hotel groups. The panellists:
● Elton Sun, Corporate Executive Vice President, HUAZHU Hotels Group
● Gloria Wang, President, Hampton by Hilton China
● Allan Cheng, Chairman and CEO, Dossen International Group
● Kevin Liu, Chief Brand Marketing Officer, Vienna Hotels Group

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The 2017 China Hotel Marketing Conference is conducted in both English and Chinese. Simultaneous interpretation is available.

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This entry was posted on May 26, 2017 at 9:18 am and is filed under News / Press, NEWS FEED. You can subscribe via RSS 2.0 feed to this post's comments.

Tags: China Hotel Marketing Conference, Dossen International Group, Hilton China, Hotel Marketing Conference, HUAZHU Hotels Group, TravelDaily, Vienna Hotels Group