Collaborative Ads
Enable retailers and brands to create campaigns together that reach more shoppers and drive sales.
Overview
What are Facebook Collaborative Ads?
Collaborative Ads create efficient and effective partnerships between retailers and brands. These ads allow brands to run performance marketing campaigns for their products, and in turn these ads direct traffic to a retailer partner’s website, mobile app or store to complete the purchase.
Collaborative Ads help brands increase sales of their products and make it easy to measure and optimize the effectiveness of their advertising.
Collaborative Ads by the Numbers
Median increase of attributed traffic seen by global retailers one month after adding their first brand connection. 1
Median increase of attributed conversions seen by global retailers one month after adding their first brand connection. 2
Median return on advertising spend seen by global brands using collaborative ad campaigns running product catalog sales. 3