Fred is in the House!

Hey all! Happy spring!  As the weather starts to transition here, we are seeing more and more ultra-endurance bikepackers on the trail, at the local watering holes (literally) and traffic wondering where they can get one of them Fred Bars everybody is talking about.

I'm happy to say that while there cold and snow outside, we worked hard to get caught up on Fred Bar production in time for your training.  We just brought in another batch and everyone that waited for weeks has theirs in their hands as of a couple weeks ago.  That left us with 10 bars.

2 Fred Bars got a little cosmetic knick in them due to being handled without taking off a wedding ring (doh!) and they are being made available as blemish bars. If you are one of the first two to use discount code: MARCHBLEM2018 when you check out, you'll save yourself a massive $40!  So Fred Bar with a minor blemish comes to you for $50 (plus shipping).  That's a steal we've never offered before.

For the rest of you, there are 8 Fred Bars waiting for you to take them on the trail and show them what the outback really looks like.  As always, guaranteed for life.

We already started production on another batch this weekend.  We expect as we draw nearer events like the Tour Divide and similar, the pace of sales will increase. (If past trends continue.). So, while we always try to match demand, our capacity only allows for so many at a time.  Said differently, if you need one, don't wait.  We hate it when we make you wait.  Order now.

We believe (based on the information we can collect) the Siren Fred Bar will be the most common accessory from a single manufacturer on the Tour Divide this year.  We had a record number in the event last year and the popularity of this little back-saver continues to impress us--and our customers.  From Tour Aotearoa to the Tour Divide.  From the Florida Divide to the Italy Divide. Riders across the world have counted on the Fred Bar as a vital addition to their kit to help turn epic dreams into completed life-changing adventures.  We thankful to have taken the ride with so many and look forward to the many others coming up in 2018 and beyond.

OTB Call for Help

• Share this email on Facebook (Please! The new FB algorithm is really putting a hurt on our ability to get back in front of our audience we worked years to cultivate.  Posting on your feed helps us in ways no reasonable person should have to try to explain to anyone that's not a PhD in software engineering. Just do us a solid, please.) 
• Like us on Facebook
• Follow us on Instagram
• Buy a pint glass?  Seriously! They are only $5 and look great when they have a cold one poured inside them.