ADS FOR EQUALITY
Together we can transform the way we represent people in advertising.
And we can start today.
The opportunity to transform how we represent people has never been bigger for brands, businesses and agencies.
Join us in this Marketing science journey and get tools and best practices you need to act.
The Power of Representation
Symbolic representation is the way a specific group of people is represented in media, in this case advertising. This representation can impact perceptions about that group, telling a story about who they are.
We analyze symbolic representation in 2 dimensions:
PRESENCE
Is this group of people represented in advertising?
PORTRAYAL
How are they represented?
65% of Brazilian women do not feel represented by advertising.
Source: Instituto Patrícia Galvão (2013)
An invitation
to act now
Advertising has the power to fuel ideas that influence how we live and think.
Ad by ad, campaign by campaign
Start improving your campaigns with this tools:
Check the stereotypes
Stereotypes let us tell long stories in short times, which is great for advertising. However, some a repeated so much they create a limited and sometimes prejudiced representation of some groups of people.
Here is a list of the most common stereotypes developed with our diversity partner 65/10
3. Measure the impact of representation
Join the brands that are leading the change in partnership with Facebook’s Marketing Science, by testing the impact of representation, measuring business outcomes, and unlocking opportunities.
An always-on test and learn approach.
Brands joining the journey towards representation
A commitment with diversity
Let’s create ads for the world we want our children to live in.
Ads for all voices, for all colors and backgrounds
Ads for all flavor choices and life choices.
Ads for all girls and women and boys and men and more.
It’s good for the world.
And it’s good for business.
